Senior executives face many unstructured decision situations,such as establishing the firm's five- or ten-year goals or deciding new markets to enter.

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Senior executives often have to make unstructured decisions that involve long-term planning and strategic considerations, such as setting corporate goals or expanding into new markets. These decisions usually involve a high degree of uncertainty and require creative thinking and judgement.

Senior Executives Face Many Unstructured Decision Situations,such as Establishing the Firm's