Question 1

What is the fifth and last step of a social audit?

Accepted Answer

A social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.The five steps of the audit are: (1)recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors;(2)identification of social responsibility causes or programs consistent with the company's mission;(3)determination of organizational objectives and priorities for programs and activities it will undertake;(4)specification of the type and amount of resources necessary to achieve social responsibility objectives;and (5)evaluation of social responsibility programs and activities undertaken and assessment of future involvement.

Question 2

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

Cause marketing benefits companies as well as causes.Research indicates that 85 percent of U.S.consumers say they have a more favorable opinion of companies that support causes they care about.Also,80 percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal.

Question 3

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Accepted Answer

Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenue produced through the promotion of one of its products.The amount donated by the car dealership was directly related to how many Toyotas it sold.

Question 4

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Accepted Answer

Key term definition-sustainable development.

Question 5

A key difference between cause marketing and a charitable contribution is

Accepted Answer

Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenue produced through the promotion of one of its products.Charitable contributions are outright donations.

Question 6

A global undertaking to further environmental quality and green marketing efforts is the

Accepted Answer

Key term definition-ISO 14000.

Question 7

A social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.Which of the following is one of the five steps of the audit?

Accepted Answer

A social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.The five steps of the audit are: (1)recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors;(2)identification of social responsibility causes or programs consistent with the company's mission;(3)determination of organizational objectives and priorities for programs and activities it will undertake;(4)specification of the type and amount of resources necessary to achieve social responsibility objectives;and (5)evaluation of social responsibility programs and activities undertaken and assessment of future involvement.

Question 8

The first step in any social audit is to

Accepted Answer

A social audit consists of five steps,the first of which is the recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors.

Question 9

Which of the following statements about sustainable development is most accurate?

Accepted Answer

Sustainable development involves conducting business in a way that protects the natural environment while making economic progress.

Question 10

When a customer buys Avon's Pink Power Pro Nail Enamel,100 percent of the profits go to the Avon Breast Cancer Crusade.This is an example of

Accepted Answer

Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenue produced through the promotion of one of its products.How much Avon donates to the nonprofit organization is based on how many products in selected categories it sells.

Question 11

A systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility is referred to as

Accepted Answer

Key term definition-social audit.

Question 12

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Accepted Answer

Key term definition-cause marketing.

Question 13

Since 2006,Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative,which has protected 300 million women and their babies against maternal and neonatal tetanus.This is an example of

Accepted Answer

Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenue produced through the promotion of one of its products.

Question 14

Cause marketing is a tactic wherein

Accepted Answer

Key term definition-cause marketing.

Question 15

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Accepted Answer

Socially responsible efforts on behalf of the general public are becoming more common.Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns and satisfying customer needs.They can also enhance corporate sales and profits.

Question 16

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n)

Accepted Answer

Many companies develop,implement,and evaluate their social responsibility efforts by means of a social audit,which is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.

Question 17

Sustainable development refers to

Accepted Answer

Key term definition-sustainable development.

Question 18

A social audit refers to

Accepted Answer

Key term definition-social audit.

Question 19

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal.In short,cause marketing may be a valued ________ for brands and companies,all other things being equal.

Accepted Answer

Research indicates that 85 percent of U.S.consumers say they have a more favorable opinion of companies that support causes they care about.Also,80 percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal.In short,cause marketing may be a valued point of difference for brands and companies,all other things being equal.

Question 20

During its Drive to End Hunger campaign to help fight hunger among nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Accepted Answer

Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenue produced through the promotion of one of its products.

Quiz 4: Ethical and Social Responsibility for Sustainable Marketing

What is the fifth and last step of a social audit?

Which of the following statements concerning cause marketing is most accurate?

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Conducting business in a way that protects the natural environment while making economic progress is referred to as

A key difference between cause marketing and a charitable contribution is

A global undertaking to further environmental quality and green marketing efforts is the

A social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.Which of the following is one of the five steps of the audit?

The first step in any social audit is to

Which of the following statements about sustainable development is most accurate?

When a customer buys Avon's Pink Power Pro Nail Enamel,100 percent of the profits go to the Avon Breast Cancer Crusade.This is an example of

A systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility is referred to as

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Since 2006,Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative,which has protected 300 million women and their babies against maternal and neonatal tetanus.This is an example of

Cause marketing is a tactic wherein

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n)

Sustainable development refers to

A social audit refers to

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal.In short,cause marketing may be a valued ________ for brands and companies,all other things being equal.

During its Drive to End Hunger campaign to help fight hunger among nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of