Within the various promotion methods such as advertising,sales promotion etc.,personal selling is often the major promotion method used in terms of total expenditures or expenses as a percentage of sales.

Question

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Personal selling involves direct interaction with the customer, which is generally more expensive than other promotion methods such as advertising, sales promotion, and public relations. Hence, personal selling often incurs higher total expenditures or expenses as a percentage of sales compared to other promotion methods.

Within the Various Promotion Methods Such as Advertising,sales Promotion Etc