Which of the following statements would not be an application of the marketing concept?
A)Let's enquire about which configuration options customers like.
B)Let's show these product designs to some prospective buyers for their reactions.
C)Let's examine our points of distribution to see if we're reaching the market effectively.
D)Let's do some research to see which colours the consumers prefer.
E)Let's speed up production and get these products to consumers faster by eliminating the field test.

Question

Quizplus · Accepted Answer

The statement about speeding up production and eliminating the field test does not consider the needs and wants of the consumers, which is a key aspect of the marketing concept.

Which of the Following Statements Would Not Be an Application