The aspect which differentiates personal selling from other forms of communication methods is that
A)it is an interpersonal form of communication.
B)it is not hard to adopt.
C)it is very expensive.
D)it is unreliable.
E)it does not involve using some form of technology.

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face interaction between the seller and the buyer, making it an interpersonal form of communication. This is unlike other communication methods such as advertising or public relations, which are often one-way communication methods. Personal selling also allows for a more customized and personalized approach to the sales process, as the salesperson can tailor their message to the individual buyer's needs and preferences.

The Aspect Which Differentiates Personal Selling from Other Forms of Communication