Deciding to give a customer a 10 percent price discount during the negotiations stage is a __________ decision.
A)practical
B)strategic
C)customer oriented
D)tactical
E)sales oriented

Question

Quizplus · Accepted Answer

Giving a customer a price discount during negotiations is a tactical decision as it is made with the intention of winning the customer's business and closing the sale. It is a short-term decision that is focused on achieving a specific objective in the sales process.

Deciding to Give a Customer a 10 Percent Price Discount