Which of the following statements regarding product benefits is true?
A)People do not buy benefits,they buy features.
B)A benefit provides the customer with personal advantage or gain.
C)Prospects usually display equal interest in features and benefits.
D)A feature is whatever provides the consumer with personal advantage or gain.
E)Salespeople should never describe features,only benefits.

Question

Quizplus · Accepted Answer

Benefits are what provide the customer with personal advantage or gain. Features are the characteristics or attributes of the product or service. While features are important, it is the benefits that ultimately persuade customers to buy.

Which of the Following Statements Regarding Product Benefits Is True