Using the pronouns "you" and "your" in a sales letter:
A)assumes the customer will definitely buy
B)is a traditional form
C)keeps the focus on the customer
D)should be avoided
E)follows standard business letter format

Question

Quizplus · Accepted Answer

Using "you" and "your" keeps the focus on the customer and makes them feel more involved in the process. It is a common and effective strategy in sales letters.

Using the Pronouns "You" and "Your" in a Sales Letter