Which of the following statements about the sources of product knowledge is true?
A)Company product literature is of less value to salespeople than it is to customers.
B)The best source of information on the product is the director of sales.
C)Plant tours would be of little value to people in retail and service selling.
D)A salesperson cannot really understand the product until he or she has spent time on the manufacturing line producing it.
E)Spending time using the product can give a salesperson in-depth knowledge of its features.

Question

Quizplus · Accepted Answer

Spending time using the product can give a salesperson firsthand experience and in-depth knowledge of its features, benefits, and limitations, which can be communicated to the customer effectively. While company product literature can also provide valuable information, it may lack the personal experience and insights gained from interacting with the product. The director of sales may have knowledge of the product, but it is not necessarily the best or only source, and plant tours can provide a deeper understanding of the manufacturing process but may not be as relevant to retail and service selling.

Which of the Following Statements About the Sources of Product