In the field of personal selling,persuasion:
A)does not belong in a consultative style sales presentation
B)will offend many customers who want to make up their own minds
C)seldom achieves the goal of closing the sale
D)is an acceptable strategy once a need has been identified and a suitable product has been selected
E)is considered old-fashioned

Question

Quizplus · Accepted Answer

Persuasion is an acceptable strategy in personal selling once a need has been identified and a suitable product has been selected. The goal of persuasion is not to pressure or manipulate customers into buying something they do not want or need, but rather to help them see the value and benefits of the product that meets their needs. A consultative sales approach also involves understanding the customer's needs and preferences and finding a solution that best addresses those needs.

In the Field of Personal Selling,persuasion