In the context of managing organizational change, which of the following is a difference between unfreezing and refreezing?
A) Unfreezing takes place only at the lower levels of an organization, whereas refreezing takes place only at the higher levels of an organization.
B) Unfreezing occurs through coercion, whereas refreezing occurs through education and communication.
C) Unfreezing is getting the people affected by change to believe that change is needed, whereas refreezing is supporting and reinforcing the new changes so that they stick.
D) Unfreezing focuses on long-term goals, whereas refreezing focuses on short-term goals.

Question

Quizplus · Accepted Answer

Unfreezing is the process of getting people to believe that change is necessary, while refreezing is the process of supporting and reinforcing the new changes to ensure they are sustainable. Choice A and D are incorrect because unfreezing and refreezing can occur at all levels of an organization, and both processes can focus on short- or long-term goals. Choice B is incorrect because coercion is not a recommended approach for managing change.

In the Context of Managing Organizational Change, Which of the Following