Question 1

If the ________ of your message is to ask your professor for an extension on a deadline, your ________ would be to get additional time to complete your assignment.
A)purpose; analysis
B)purpose; desired outcome
C)desired outcome; analysis
D)desired outcome; purpose
E)analysis; purpose

Accepted Answer

B) Every business message has a purpose and a desired outcome (what you want your audience to know or actually do as a result of the communication). The purpose is why you are communicating the outcome you want to achieve.

Question 2

In the first step of ACE you analyze all of the following EXCEPT ________.
A)your purpose
B)your audience
C)the necessary content
D)the appropriate formatting conventions
E)the best medium for delivering your message

Accepted Answer

D) In the first step of ACE you analyze the four elements listed in the other choices. Formatting decisions come during the second step, composing.

Question 3

You want to ask your supervisor about working flexible hours. You think that her first concern will be whether you will still be able to accomplish all your necessary tasks. You have found some research showing that flex-time employees are generally more productive than their standard schedule coworkers. You think an email would probably be the best way to open the discussion so that she can have time to digest the information and consider your proposal. You are engaged in which step of the ACE process?
A)adapting
B)analyzing
C)considering
D)composing
E)evaluating

Accepted Answer

B) These actions are part of the first step of the ACE process, analyzing. Before composing, analyze your purpose, your audience, the content they need, and the best medium for your message.

Question 4

The primary audience of a message is ________.
A)the direct recipient of your message
B)anyone who hears about your message
C)anyone who may receive a copy of your message
D)anyone who is forwarded a copy of your message from the secondary audience
E)the first person who agrees with your idea

Accepted Answer

A) By definition the primary audience is the direct recipient of your message, while the secondary audience is anyone else who may receive a copy of it or hear about it, either from you or from the primary audience.

Question 5

Which of the following statements is NOT correct?
A)Persuasion is the ability to influence an audience to agree with your point of view.
B)Persuasion is necessary for all business communication.
C)Persuasion involves convincing the recipient of your message to accept your recommendation.
D)Persuasion is not required for purely informative communication.
E)Persuasion is used to get the reader to grant your request.

Accepted Answer

B) If your communication is purely informative, no persuasion is necessary. For example, meeting minutes, instructions, and progress reports do not require persuasion.

Question 6

Reviewing your message and considering feedback ________.
A)is an unaffordable luxury for all but the most formal business communications
B)may lead back to analysis and a reconsideration of decisions about purpose, audience, content, and medium
C)is part of composing, the second step of the ACE process
D)will be time consuming and unnecessary
E)sets the stage for your business message, which helps you make good decisions, and should be done before you begin composing

Accepted Answer

B) This circular approach helps ensure effective communication.

Question 7

Composing involves all of the following EXCEPT ________.
A)putting words on paper
B)speaking words aloud
C)organizing your content
D)formatting with paragraphs and headings
E)revising word usage and style

Accepted Answer

E) All of the other choices are included in the composing step of the ACE process. Revising word usage and style are part of the last step, evaluating.

Question 8

In the ACE process for communication, the second step is ________.
A)composing
B)cutting
C)collaborating
D)copying
E)considering

Accepted Answer

A) The second step of the ACE process is composing. This involves organizing, drafting, and designing a professional delivery for your message.

Question 9

If the purpose of your message is to inform parents about the new dismissal procedure designed to alleviate problems with the current process at your school, which of the following best represents the desired outcome of your message?
A)Parents will analyze the situation themselves.
B)Parents will be willing to help.
C)Parents will want to improve their children's experience.
D)Parents will follow the new process that you are implementing.
E)Parents will become involved in their children's educational goals.

Accepted Answer

D) The desired outcome of a message is what you actually want your audience to do as a result of the communication. If there is a problem with the current procedure at dismissal, your desired outcome to get parents to follow the new procedure you have created to address the issue. The other choices are less relevant or less specific than this outcome.

Question 10

You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry soap.
-Which of the following is most likely the purpose of this message?
A)to document the scientific advances in laundry soap
B)to describe the technology that led to the new formula for Brite
C)to congratulate Brite's research department on their achievements
D)to persuade customers to buy Brite
E)to analyze the likelihood that customers will try Brite

Accepted Answer

D) Communicating with potential customers about a product is done to try and convince consumers to make a purchase. While the ad might describe the technology and scientific advances, or even congratulate the researchers who came up with it, this is all done to convince consumers to purchase the product.

Question 11

Which would be the best way to persuade your boss to implement a flex-time schedule in your office?
A)Provide research that shows that this arrangement is workable and often results in increased productivity.
B)Give her the names of employees who would be interested in working a flex-time schedule.
C)Tell her how happy it would make you to have the flexibility to accommodate your personal interests.
D)Inform her of the many leisure activities that employees would be able to engage in if the flex-time schedule were implemented.
E)Tell her that your friend's brother's company is considering a flex-time schedule at its local office.

Accepted Answer

A) Persuasion involves influencing a recipient to agree with an idea or take action. If you can show your boss research that documents increased productivity in the workplace resulting from a flex-time schedule, she might be convinced to implement it. The other choices do less to show your boss why this idea is a good idea from her point of view. While knowing the interest level in the office is relevant, if you cannot show your boss that the idea is desirable from her perspective, you will not be able to convince her.

Question 12

If the purpose of your message is to ask local businesses to sponsor your event, your desired outcome would most likely be ________.
A)to inform them about your event
B)to promote understanding about your event's goal
C)to propose ways in which they could help
D)that the business will donate their goods and services
E)that the business will be excited about your event

Accepted Answer

D) The desired outcome is what you want your audience to know or do as a result of the communication. While the other choices are related to your goal, what you ultimately want a business to do is sponsor the event by donating goods and services.

Question 13

You come up with a cost-cutting measure for your department and email the idea to your supervisor. He is so impressed by it that he forwards your message to the other members of your department, as well as the heads of operations and IT. The secondary audience of your message is ________.
A)your supervisor only
B)your supervisor and the heads of operations and IT
C)the members of your department and the heads of operations and IT
D)your supervisor and the members of your department
E)your supervisor, the members of your department, and the heads of operations and IT

Accepted Answer

C) The secondary audience is anyone other than the direct recipient (or primary audience) that hears about or receives a copy of your message.

Question 14

Keeping your purpose and desired outcome in mind as you write your message helps you evaluate whether your content ________.
A)supports your goal
B)is formatted correctly
C)uses the proper headings and subheadings
D)has appropriate word usage
E)is responsive to feedback

Accepted Answer

A) Thinking about your outcome often helps you refine your purpose and provide the content necessary to persuade the audience to do what you want.

Question 15

The final step of the ACE process, evaluating, includes ________.
A)drafting your message
B)analyzing your audience
C)selecting the best medium
D)considering feedback
E)determining your purpose

Accepted Answer

D) The evaluating step is the process of checking your message on multiple levels. Considering feedback from others about your draft is part of this process. The other choices describe aspects of the analyzing and composing steps of the process.

Question 16

In the ACE process for communication, the first step is ________.
A)adapting
B)adjusting
C)analyzing
D)addressing
E)authoring

Accepted Answer

C) The first step of the ACE process is analyzing. Before composing, analyze your purpose, your audience, the content they need, and the best medium for your message.

Question 17

You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry soap.
-Which of the following is most likely the desired outcome of this message?
A)The recipient will decide to purchase Brite.
B)The recipient will be impressed by the new cleaning power of Brite.
C)The recipient will do his or her laundry.
D)The recipient will throw away packages of Brite with the old formula.
E)The recipient will compare Brite with other laundry soaps.

Accepted Answer

A) The ultimate goal of an advertising message is for the audience to purchase the good or service being advertised. While the other choices are potential reactions to this message, and ones that might eventually lead to a purchase, the desired outcome is for the consumer to purchase the product.

Question 18

When conducting the audience analysis for a persuasive message, which of the following is NOT one of the recommended questions?
A)What does the primary and secondary audience already know?
B)What information does the audience need to know and why?
C)When does the audience need this information?
D)How will the audience react to this information?
E)How will I benefit from my idea or proposal?

Accepted Answer

E) Unfortunately, people who are trying to persuade others often make the mistake of emphasizing their own benefits. You should ask the question, "How will my audience benefit from my idea or proposal?"

Question 19

Which of the following communications will likely require persuasion?
A)informing a colleague about a room change for a meeting
B)sharing the minutes of the most recent team meeting
C)asking your boss to move you to a different project team
D)providing instructions for the new log-in procedure
E)issuing a progress report to your client

Accepted Answer

C) If your communication is purely informative, no persuasion is necessary. This choice is not just informative, so persuasion will likely be required.

Question 20

Your company plans to increase the monthly fees it charges clients starting in September. You are drafting a letter to mail to your clients to inform them of this increase and hopefully persuade them to keep their business with you. 
-In analyzing your audience, you determine that ________.
A)the clients need to be made aware of the fees they currently pay
B)the clients need to know how your company will use the revenue from the fee increase
C)the clients don't need this information until September, since that is when the increase will go into effect
D)the clients need to be told what the new fee structure is
E)the clients cannot be expected to understand your message

Accepted Answer

D) The clients need to know what the new fees are to determine if they are willing to pay more for your services. They already know the fees they pay now. It is not their concern how your company will use the money generated by the increase. The clients need to know about the increase before September so that they can make other arrangements if they so desire. You must always strive to create a message that your audience will understand.

Quiz 2: Managing the Communication Process: Analyzing, Composing, Evaluating

If the of your message is to ask your professor for an extension on a deadline, your would be to get additional time to complete your assignment.

In the first step of ACE you analyze all of the following EXCEPT ________.

The primary audience of a message is ________.

Which of the following statements is NOT correct?

Reviewing your message and considering feedback ________.

Composing involves all of the following EXCEPT ________.

In the ACE process for communication, the second step is ________.

If the purpose of your message is to inform parents about the new dismissal procedure designed to alleviate problems with the current process at your school, which of the following best represents the desired outcome of your message?

You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry soap. -Which of the following is most likely the purpose of this message?

Which would be the best way to persuade your boss to implement a flex-time schedule in your office?

If the purpose of your message is to ask local businesses to sponsor your event, your desired outcome would most likely be ________.

You come up with a cost-cutting measure for your department and email the idea to your supervisor. He is so impressed by it that he forwards your message to the other members of your department, as well as the heads of operations and IT. The secondary audience of your message is ________.

Keeping your purpose and desired outcome in mind as you write your message helps you evaluate whether your content ________.

The final step of the ACE process, evaluating, includes ________.

In the ACE process for communication, the first step is ________.

You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry soap. -Which of the following is most likely the desired outcome of this message?

When conducting the audience analysis for a persuasive message, which of the following is NOT one of the recommended questions?

Which of the following communications will likely require persuasion?

Your company plans to increase the monthly fees it charges clients starting in September. You are drafting a letter to mail to your clients to inform them of this increase and hopefully persuade them to keep their business with you. -In analyzing your audience, you determine that ________.