When a consumer faces a situation involving conflicting expectations based on cultural expectations, he is experiencing _____.
A) stigmatization
B) divergence
C) role conflict
D) cognitive structuring

Question

Quizplus · Accepted Answer

When a consumer faces conflicting expectations based on cultural norms and expectations, he is experiencing a role conflict. This can happen when the consumer's own beliefs and values conflict with the expectations of his cultural community or when he is trying to balance expectations of different cultural communities. Stigmatization refers to being marked or labeled as deviant or socially unacceptable, divergence refers to deviating from societal norms or expectations, and cognitive structuring refers to how individuals organize and process information mentally.

When a Consumer Faces a Situation Involving Conflicting Expectations Based