Which of the following types of analyses develops a profile of a consumer group based on relatively tangible human characteristics such as age, ethnicity, sex, occupation, income, region, religion, and gender?
A) An ethnographic analysis
B) An orthographic analysis
C) A geographic analysis
D) A demographic analysis

Question

Quizplus · Accepted Answer

A demographic analysis is used to develop a profile of a consumer group based on relatively tangible human characteristics such as age, ethnicity, sex, occupation, income, region, religion, and gender. Other types of analyses may focus on more intangible aspects of the consumer group, such as their values, beliefs, and behaviors.

Which of the Following Types of Analyses Develops a Profile