In the context of microcultures, which of the following statements is true of male and female segments?
A) Relative to women, men tend to be more heuristic/intuitive in their processing of information.
B) Marketers do not need to be aware of the relative sex roles within societies as they are all same.
C) The differences between societal expectations of men and women vary less in Eastern cultures.
D) Sex roles are found only in patriarchal societies where men have greater authority than women.

Question

Quizplus · Accepted Answer

CA) Men and women often process information differently, with men tending to be more heuristic or intuitive in their approach. This difference can influence how they respond to marketing messages and products.C) The societal expectations and roles of men and women can indeed vary significantly across cultures, including Eastern cultures. This variance affects consumer behavior and marketing strategies.

In the Context of Microcultures, Which of the Following Statements