Which of the following statements is true of Generation Z consumers?
A) They tend to be frugal and follow largely utilitarian motivations with their purchases.
B) Their lives and values are shaped very much by World War II and their post-war experiences.
C) They will be the first truly "global" generation due to racial and cultural diversity.
D) They were long thought to be a group that was marked by alienation and cynicism.

Question

Quizplus · Accepted Answer

Generation Z is known for its racial and cultural diversity, which is thought to make them the first truly global generation. Option A is not accurate as Generation Z consumers are known for their penchant for luxury and experience-based spending. Option B is incorrect because World War II took place long before this generation's time. Option D is also inaccurate - this generation is typically optimistic and inclusive in their attitudes.

Which of the Following Statements Is True of Generation Z