Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration?
A) The behavioral influence decision-making perspective
B) The rational decision-making perspective
C) The experiential decision-making perspective
D) The attribute-based decision-making perspective

Question

Quizplus · Accepted Answer

The experiential decision-making perspective assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration. This perspective emphasizes the role of emotions, feelings, and sensory experiences in influencing consumer decisions, rather than purely rational or attribute-based considerations.

Which of the Following Decision-Making Perspectives Assumes That Consumers Often