Dean goes to the local grocery store, Needs 'n' Necessities, every week to buy groceries. The store is small, but it offers more choices than the other stores in the neighborhood. Dean does not particularly like the store as it does not have a parking facility. However, he shops there regularly as it is conveniently located. In the given scenario, Dean's shopping behavior is driven by:
A) brand inertia.
B) brand loyalty.
C) brand positioning.
D) brand extension.

Question

Quizplus · Accepted Answer

Dean's shopping behavior is driven by brand inertia, as he continues to shop at the store out of convenience despite not particularly liking it.

Dean Goes to the Local Grocery Store, Needs 'N' Necessities