Which of the following statements is true in the context of decision-making approaches?
A) Consumers do not generally settle for alternatives that they are unsure of.
B) Most purchases are made with a lot of prepurchase decision effort.
C) Consumers are not always motivated to make the best decision.
D) Consumers with low self-esteem favor personal sources of information.

Question

Quizplus · Accepted Answer

Consumers may not always be motivated to make the best decision due to factors like limited resources, time constraints, and lack of information. Consumers may settle for alternatives that do not necessarily fulfill all their needs because it is easier or more convenient. Option A and B are false as consumers often purchase items they are unsure of and may not always put in a lot of decision effort. Option D is also false as research suggests that consumers with high self-esteem tend to use personal sources of information.

Which of the Following Statements Is True in the Context