Consumers who perform ongoing searches are usually highly involved with the product category and seek information simply for enjoyment.

Question

Quizplus · Accepted Answer

Ongoing search behavior is often exhibited by consumers who have a high level of involvement and interest in a product category. They enjoy staying informed and up-to-date, even when they are not actively looking to make a purchase. This behavior is driven by their intrinsic enjoyment of and interest in the product category.

Consumers Who Perform Ongoing Searches Are Usually Highly Involved with the Product