The new service development process cycle contains all but one of the following activities.
A) Engineering.
B) Analysis.
C) Development.
D) Full launch.

Question

Quizplus · Accepted Answer

The correct activities in the new service development process cycle are:
1. Idea generation
2. Idea screening
3. Concept development and testing
4. Business analysis
5. Development
6. Market testing
7. Commercialization/Full launch.

Engineering may fall under the development stage or may be included in the market testing stage in order to ensure that the new service is feasible and can function effectively. However, it is not a distinct activity in the new service development process cycle. Therefore, option A is the best choice as it is the activity that is not included in the new service development process cycle.

The New Service Development Process Cycle Contains All but One