While consumer behaviour refers to human thought and action, it is not considered a field of study.

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Consumer behaviour is a well-established field of study within the broader field of marketing. It involves the study of how individuals and organizations make decisions to purchase, use, and dispose of products, services, ideas, or experiences. The field draws on insights and methods from psychology, sociology, anthropology, economics, and other social and behavioural sciences to understand and explain human behaviour in the marketplace.

While Consumer Behaviour Refers to Human Thought and Action, It