Consumer behaviour focuses primarily on the study of groups of people within a society.

Question

Quizplus · Accepted Answer

Consumer behaviour focuses primarily on the study of individuals or households and their decision-making processes regarding the acquisition, consumption, and disposal of goods, services, and ideas. While culture and societal factors may influence individual behaviour, the focus is on individual behaviour rather than groups within a society.

Consumer Behaviour Focuses Primarily on the Study of Groups of People