Question 1

Alice is a consumer who spreads information about all types of products and services that are available in the marketplace. Her friends seek her advice on just about anything that has to do with shopping for products or services because she seems to know a lot about many different product categories, not just one specific one. Which term best describes Alice?
A) product adopter
B) opinion leader
C) market maven
D) buzz marketer

Accepted Answer

Alice fits the description of a market maven, who is a consumer who has a wealth of information about many different products and services and is a frequent shopper. She is sought out by friends as an information source and has influence over their purchase decisions. The other options, product adopter, opinion leader, and buzz marketer, do not fit the description as well as market maven.

Question 2

Which term is used to describe young adults who move back home with their parents after they graduate from college?
A) leeches
B) secondary kids
C) boomerang kids
D) extended family

Accepted Answer

Boomerang kids is the term used to describe young adults who move back home with their parents after they graduate from college. Choice A, leeches, is a negative and derogatory term that implies these young adults are lazy and dependent on their parents. Choice B, secondary kids, is not a commonly used term and does not accurately describe this living situation. Choice D, extended family, refers to a larger family group living together, and does not specifically describe the scenario of young adults moving back in with their parents after college.

Question 3

Patrick graduated from college this year and moved back home with his parents to save money and pay off his education debts. What are individuals like Patrick called?
A) sandwich generation
B) Generation X
C) boomerang kids
D) second childhoods

Accepted Answer

Individuals like Patrick who move back in with their parents after graduating from college are commonly referred to as "boomerang kids".

Question 4

Which term best describes consumers who must take care of both their own children and their aging parents?
A) sandwich generation
B) dual-role parents
C) gatekeepers
D) Generation X

Accepted Answer

The term "sandwich generation" refers to individuals who are caring for their own children as well as their aging parents, often feeling "squeezed" between the two responsibilities.

Question 5

Which type of family consists of three or more generations of family members?
A) generational
B) nuclear
C) extended
D) blended

Accepted Answer

An extended family consists of three or more generations of family members, including grandparents, aunts, uncles, cousins, and others. This is in contrast to a nuclear family, which includes only parents and their children, or a blended family, which includes step-siblings and step-parents. Generational family is not a common type of family structure, and is not usually used to describe families with multiple generations.

Question 6

Which type of family consists of a mother, a father, and a set of siblings?
A) primary
B) traditional
C) nuclear
D) original

Accepted Answer

A nuclear family consists of a mother, a father, and their children, which matches the given description. The other options (primary, traditional, and original) are not specific types of families that match the given description.

Question 7

Which of the following has traditionally been viewed as at least two people who are related by blood or marriage and who occupy a housing unit?
A) family segment
B) family market
C) family household
D) family unit

Accepted Answer

A family household is traditionally viewed as at least two people who are related by blood or marriage and who occupy a housing unit. A family segment and family market are not commonly used terms in relation to families. A family unit could refer to any form of grouping, including a household, but is not as precise in definition as a family household.

Question 8

Carl purchased a 42 mm Apple Watch Sport for $520 when they first came out. He knew the price would drop over time, but he wanted to be one of the first consumers to have the new watch. How is Carl best described with respect to this product?
A) early adopter
B) innovator
C) early majority
D) primary consumer

Accepted Answer

The answer of Carl purchased a 42 mm Apple Watch...

Question 9

Dolly is middle-aged with four teenagers at home. She also takes care of her ailing father, who lives nearby. What are individuals like Dolly called?
A) boomerang kids
B) sandwich generation
C) gatekeepers
D) dual caregivers

Accepted Answer

Individuals like Dolly, who are caring for both their children and aging parents, are known as the sandwich generation. The term refers to being in the middle of two generations and having caregiving responsibilities for both. The other options do not accurately describe Dolly's situation.

Question 10

Which of the following is NOT a role in the household purchase process?
A) gatekeeper
B) influencer
C) decision maker
D) analyzer

Accepted Answer

The analyzer is not a common role in the household purchase process. The other three roles (gatekeeper, influencer, and decision maker) are more commonly seen in this process.

Question 11

What is the term for families consisting of previously married spouses and children from the marriages?
A) secondary families
B) blended families
C) extended families
D) constructed families

Accepted Answer

Blended families, also referred to as stepfamilies, are families consisting of previously married spouses and children from those marriages.

Question 12

Which term refers to the person who controls information flow into the household regarding purchase decisions?
A) decision maker
B) gatekeeper
C) purchaser
D) opinion leader

Accepted Answer

The term "gatekeeper" refers to the person who controls information flow into the household regarding purchase decisions. This person can be a parent, spouse, or any other family member who screens information and decides what information is shared with others in the household. They have the power to either allow or block certain products or services from being considered by other family members.

Question 13

Fred has an analog television without cable or satellite and will not switch to a digital TV until the old one breaks. His motto is, "If it ain't broke, don't fix it!" Which adopter category best describes Fred?
A) early adopter
B) early majority
C) late majority
D) laggard

Accepted Answer

Fred is resistant to change and is holding onto outdated technology, which is characteristic of a laggard adopter.

Question 14

Which term refers to the way in which new products are adopted and spread throughout a marketplace?
A) diffusion process
B) spreading process
C) innovation process
D) acceptance process

Accepted Answer

The diffusion process refers to the way in which new products or ideas are spread throughout a marketplace. This process involves five stages: awareness, interest, evaluation, trial, and adoption. It helps marketers understand how a new product is accepted and adopted by a target market, and can inform their marketing strategies to ensure successful adoption and market penetration.

Question 15

Which concept reflects a family's set of beliefs regarding the way in which household decisions are reached?
A) sex role orientation (SRO)
B) decision-making orientation (DMO)
C) household life cycle (HLC)
D) purchasing process procedure (PPP)

Accepted Answer

Sex role orientation (SRO) reflects a family's beliefs about the roles of men and women in decision-making processes within the household.

Question 16

Thomas and Maria have been married to each other since they graduated from college, and they have two children. They are the only four people living in their household. Which type of family does this represent?
A) primary
B) nuclear
C) extended
D) blended

Accepted Answer

A nuclear family is a family unit consisting of a married couple and their children living together in the same household. This accurately describes Thomas, Maria, and their two children, making choice (B) the best option.

Question 17

Which of the following is a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services?
A) product life cycle (PLC)
B) household core values (HCV)
C) household demand segmentation (HDS)
D) household life cycle (HLC)

Accepted Answer

Household life cycle (HLC) is a segmentation technique that categorizes households based on the changes in family composition and income levels over time and how these changes alter their demand for products and services. This helps in identifying the needs and preferences of different types of households and developing targeted marketing strategies. Options A, B, and C are not relevant to this type of segmentation.

Question 18

Which term refers to a consumer who is hired by another to provide input into a purchase decision?
A) opinion leader
B) product adopter
C) market maven
D) surrogate consumer

Accepted Answer

A surrogate consumer refers to a consumer who is hired by another person to provide input or make a purchase decision on their behalf. This may happen in situations where the actual consumer lacks the expertise, knowledge or experience to make a certain purchase decision.

Question 19

Which of the following is NOT a category of consumers identified in the diffusion process?
A) nonadopters
B) early adopters
C) innovators
D) late majority

Accepted Answer

Nonadopters are not considered a category in the diffusion process, which typically includes innovators, early adopters, early majority, late majority, and laggards.

Question 20

Most women tend to be the person who actually buys products for her household, even men's clothing. Which role in the household purchase process does this represent?
A) influencer
B) gatekeeper
C) purchaser
D) decision maker

Accepted Answer

The person who makes the actual purchase is the purchaser.

Quiz 10: Group and Interpersonal Influence

Which term is used to describe young adults who move back home with their parents after they graduate from college?

Patrick graduated from college this year and moved back home with his parents to save money and pay off his education debts. What are individuals like Patrick called?

Which term best describes consumers who must take care of both their own children and their aging parents?

Which type of family consists of three or more generations of family members?

Which type of family consists of a mother, a father, and a set of siblings?

Which of the following has traditionally been viewed as at least two people who are related by blood or marriage and who occupy a housing unit?

Carl purchased a 42 mm Apple Watch Sport for $520 when they first came out. He knew the price would drop over time, but he wanted to be one of the first consumers to have the new watch. How is Carl best described with respect to this product?

Dolly is middle-aged with four teenagers at home. She also takes care of her ailing father, who lives nearby. What are individuals like Dolly called?

Which of the following is NOT a role in the household purchase process?

What is the term for families consisting of previously married spouses and children from the marriages?

Which term refers to the person who controls information flow into the household regarding purchase decisions?

Fred has an analog television without cable or satellite and will not switch to a digital TV until the old one breaks. His motto is, "If it ain't broke, don't fix it!" Which adopter category best describes Fred?

Which term refers to the way in which new products are adopted and spread throughout a marketplace?

Which concept reflects a family's set of beliefs regarding the way in which household decisions are reached?

Thomas and Maria have been married to each other since they graduated from college, and they have two children. They are the only four people living in their household. Which type of family does this represent?

Which of the following is a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services?

Which term refers to a consumer who is hired by another to provide input into a purchase decision?

Which of the following is NOT a category of consumers identified in the diffusion process?

Most women tend to be the person who actually buys products for her household, even men's clothing. Which role in the household purchase process does this represent?