E-mail opt-in/opt-out programs are a relatively new way for marketers to make use of which of the following?
A) direct mail
B) publicity
C) advertising
D) public relations

Question

Quizplus · Accepted Answer

E-mail opt-in/opt-out programs are a way for marketers to reach potential customers directly through their email addresses, which falls under the category of direct mail.

E-Mail Opt-In/opt-Out Programs Are a Relatively New Way for Marketers