Question 1

A business model is a plan that details how a company creates, delivers, and generates revenues.

Accepted Answer

A business model is a plan that details how a company creates, delivers, and generates revenues.

Question 2

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Accepted Answer

This is the definition of interactivity.

Question 3

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Accepted Answer

Pay-per-call generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Question 4

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Accepted Answer

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Question 5

Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

Accepted Answer

Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

Question 6

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Accepted Answer

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 7

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

Accepted Answer

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

Question 8

Dot-com was the original term for a company operating on the Internet.

Accepted Answer

Dot-com was the original term for a company operating on the Internet.

Question 9

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Accepted Answer

Pay-per-click generates revenue each time a user clicks on a link to a retailer's website.

Question 10

A search engine is website software that finds other pages based on keyword matching similar to Google.

Accepted Answer

A search engine is a website software that aims to find other web pages based on keyword matching. Google is a popular example of a search engine that performs this function.

Question 11

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Accepted Answer

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Question 12

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Accepted Answer

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 13

Transaction brokers process online sales transactions.

Accepted Answer

This is the definition of transaction brokers in the figure showing ebusiness forms.

Question 14

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

Accepted Answer

The majority of eBay's customers are using a consumer-to-consumer (C2C) ebusiness model.

Question 15

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos, and examples include Netflix and iTunes.

Accepted Answer

This is the definition of content provider in the figure showing ebusiness forms.

Question 16

Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

Accepted Answer

Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

Question 17

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.

Accepted Answer

An ebusiness model is an approach to conducting electronic business on the Internet.

Question 18

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Accepted Answer

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 19

A click-and-motor business operates on the Internet only without a physical store.

Accepted Answer

This is the definition of pure-play (Virtual) business; it operates on the Internet only without a physical store.

Question 20

In reintermediation, steps are removed from the value chain as new players find ways to add value to the business process.

Accepted Answer

In reintermediation, steps are added to the value chain as new players find ways to add value to the business process.

Quiz 3: Ebusiness: Electronic Business Value

A business model is a plan that details how a company creates, delivers, and generates revenues.

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

Dot-com was the original term for a company operating on the Internet.

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

A search engine is website software that finds other pages based on keyword matching similar to Google.

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Transaction brokers process online sales transactions.

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos, and examples include Netflix and iTunes.

Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

A click-and-motor business operates on the Internet only without a physical store.

In reintermediation, steps are removed from the value chain as new players find ways to add value to the business process.