Question 1

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith bought a pound of cocoa powder even though it was not on the list.However,she realized she needed it when she saw them on display.This activity of purchasing an item that was not in the list is an example of _____ shopping.

Accepted Answer

Mrs. Smith's purchase of cocoa powder, which was not on her shopping list but was realized as needed upon seeing it, is an example of unplanned shopping.

Question 2

Explain the concept of advertiming.Describe the best time to advertise the following products:
(a) swimming pool
(b) beer
(c) nasal spray
(d) cereal
(e) school supply

Accepted Answer

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Question 3

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith never forgets to replenish their stock of Caribbean coffee as her husband,a writer,generally feels groggy and sleepy after lunch in the afternoon.The coffee keeps him awake at such times.Which of the following temporal factors most likely accounts for Mrs.Smith's coffee purchase?

Accepted Answer

Mrs. Smith's purchase of Caribbean coffee is likely influenced by the time of the day, specifically her husband's tendency to feel groggy and sleepy after lunch.

Question 4

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.The Smiths don't have a strict budget for these shopping trips.More often than not,Mrs.Smith relies on her memory to keep a tab on their expenditure.This is an example of _____ budgeting.

Accepted Answer

The scenario describes Mrs. Smith relying on her memory to track their expenses, indicating that the family does not have a formal or programmed budget in place. This type of budgeting is known as mental budgeting. The other options - performance-based and participatory budgeting - do not apply to this scenario.

Question 5

Contrary to recommendations by consumer credit counselors,most consumers don't keep written track of their purchases,relying instead on their memories to keep track of the expenditures.This is an example of _____ budgeting.

Accepted Answer

This is an example of mental budgeting, relying on memory instead of written records to keep track of expenses.

Question 6

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith refrains from buying apples when they are not in season as they tend to be more expensive.Which of the following temporal factors most likely prevents Mrs.Smith from buying apples?

Accepted Answer

Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This means that the temporal factor that affects her decision is the time of the year, as the availability and pricing of apples depend on their seasonal growth.

Question 7

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny bought a cute bracelet for herself,though it was not a part of the shopping list she had made earlier.This spontaneous purchase is best described as _____ shopping.

Accepted Answer

Lanny's purchase of the bracelet was impulsive because it was not planned and made on the spur of the moment.

Question 8

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny was trying to keep a track in her head of how much she was spending in an attempt to avoid going overboard and winding up with a huge credit card bill next month.This is an example of _____ budgeting.

Accepted Answer

Lanny was keeping a mental track of her spending, which means she was using mental budgeting. Formal budgeting involves creating a written plan, programmed budgeting involves a computer or software program to track spending, performance-based budgeting focuses on achieving specific goals, and participatory budgeting involves involving multiple people in the budgeting process.

Question 9

Explain antecedent conditions.Give some examples of antecedent conditions that shape consumers' perception of value.

Accepted Answer

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Question 10

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny saw an advertisement in the morning for a new store that claimed to be the "right destination for all kinds of Christmas shopping," located in her little downtown area.She decided to go there instead of the mall to avoid the crowd in the mall.This is an example of a commercial that is based on the concept of _____.

Accepted Answer

Advertiming refers to the strategic timing of advertisements to reach consumers at the most opportune moments, such as when they are most likely to make a purchase, like during the holiday shopping season.

Question 11

Define atmospherics.Describe the atmospheric elements of a specific retail store or restaurant that you like.

Accepted Answer

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Question 12

Define situational influences.How do situational influences change a consumer's perception of value? Explain the three categories of situational influences.

Accepted Answer

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Question 13

Compare and contrast impulsive,unplanned,and compulsive shopping behaviors.

Accepted Answer

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Question 14

John is generally thrifty and believes in spending wisely.However,after a bad day at work,John went shopping and ended up buying and spending much more than he usually does.Which of the following antecedent conditions is most likely accountable for John's increased volume of purchase and spending?

Accepted Answer

John's mood, as mentioned in the scenario, is the most likely antecedent condition that influenced his increased spending. His bad day at work likely put him in a negative mood, which could have led him to seek comfort and pleasure in shopping and buying more than he usually would. The other options, such as buying power, budgeting, orientation, and perception of security, may also have an impact on a consumer's spending behavior, but they are not relevant to the specific situation described for John.

Question 15

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny's shopping was focused on one thing-getting done with Christmas shopping on a single day.This is an example of _____ shopping.

Accepted Answer

Lanny's shopping was focused on acquiring all the gifts she needed in a single day, which is the definition of acquisitional shopping. This type of shopping is task-oriented and goal-oriented, with the purpose of acquiring necessary items efficiently without spending too much time or money.

Question 16

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny did not want to go to a crowded mall as she only had a Saturday to do all of her shopping.According to this information,which of the following temporal factors had the greatest impact on Lanny's shopping experience?

Accepted Answer

The fact that Lanny only had a Saturday to do all of her shopping created time pressure for her, as she needed to complete her shopping within that limited time frame. This had the greatest impact on her shopping experience as it led her to actively seek out alternatives to crowded malls and to try and keep a mental tally of her purchases in order to stay within her time constraints.

Question 17

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that runs on TV everyday at dinnertime.This is an example of a commercial that is based on the concept of _____.

Accepted Answer

Advertiming refers to the strategic timing of advertisements to coincide with when the target audience is most likely to be receptive, such as during dinnertime when the children are watching TV.

Question 18

Discuss the temporal factors that affect consumer behavior.

Accepted Answer

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Question 19

Name and describe the four types of shopping activities.Give an example of each based on your personal shopping experience.

Accepted Answer

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Quiz 11: Consumers in Situations

Explain the concept of advertiming.Describe the best time to advertise the following products: (a) swimming pool (b) beer (c) nasal spray (d) cereal (e) school supply