Question 1

Define attribution theory.Explain how the three elements in the attribution theory help in explaining consumer satisfaction.Using this theory,explain why you were satisfied or dissatisfied with a recent consumption experience.

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Question 2

Identify the conditions when a consumer is more likely to experience true dissonance following a purchase.

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Question 3

Define expectations.Describe the four types of consumer expectations with an example for each.

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Question 4

Define consumer refuse.List the disposal alternatives available to consumers.Which alternative do you use most often?

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Question 5

Define consumer satisfaction.How does it differ from other important consumer behavior concepts?

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Question 6

Explain the expectancy/disconfirmation theory.Describe how it explains your satisfaction or dissatisfaction from a recent consumption experience.

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Question 7

List out some possible postconsumption reactions.

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Quiz 14: Consumption to Satisfaction