"Positioning" might cause a marketing manager to:
A) introduce a new product for a segment with unsatisfied needs.
B) change a product's promotion to make its image fit more closely with the needs and attitudes of the target market.
C) shift attention to another market segment where competition is weaker.
D) physically change his or her product to compete more effectively with a competitor aiming at the same target market.
E) Any of these could be true.

Question

Quizplus · Accepted Answer

Positioning involves creating a specific image or identity for a product in the minds of the target market, which can involve introducing new products to meet unsatisfied needs, changing promotions to better align with target market attitudes, shifting focus to less competitive segments, or making physical changes to the product to compete more effectively.

"Positioning" Might Cause a Marketing Manager To