Because the commercial for Bow-Flex exercise equipment asked readers to phone for a CD on how the exercise system could help them strengthen their muscles,it would be characterized as direct-response advertising.
Correct Answer:
Verified
Q5: Direct marketing is a newly developed tool
Q8: Telemarketing costs a lot less money that
Q10: Salespeople perform four distinct communications functions: information
Q11: The direct marketing database is a company's
Q12: By providing a tangible response,direct marketing offers
Q14: Any media can be used for direct-response
Q15: Direct marketing interaction can take place at
Q15: Direct marketing is the best way to
Q15: While the boom in telecommunications and computer
Q17: Consumer sales promotions are examples of push
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