By providing a tangible response,direct marketing offers accountability.
Correct Answer:
Verified
Q8: Telemarketing costs a lot less money that
Q10: Salespeople perform four distinct communications functions: information
Q11: Because the commercial for Bow-Flex exercise equipment
Q11: The direct marketing database is a company's
Q13: One of the major advantages of sales
Q14: Any media can be used for direct-response
Q15: Direct marketing interaction can take place at
Q15: Direct marketing is the best way to
Q15: While the boom in telecommunications and computer
Q17: Consumer sales promotions are examples of push
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