While the boom in telecommunications and computer technology is spurring the growth of direct marketing in the United States.However,it has not had the same effect worldwide.
Correct Answer:
Verified
Q10: Salespeople perform four distinct communications functions: information
Q11: Because the commercial for Bow-Flex exercise equipment
Q11: The direct marketing database is a company's
Q12: By providing a tangible response,direct marketing offers
Q13: One of the major advantages of sales
Q13: Telemarketing should never be used if the
Q14: Any media can be used for direct-response
Q15: Direct marketing is the best way to
Q19: Personal selling is very labor-intensive.
Q20: Direct marketing efforts are always aimed at
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