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To Introduce Its New Line of Sugar-Free Gum, Britannia Distributed

Question 68

Multiple Choice

To introduce its new line of sugar-free gum, Britannia distributed free packs of gum to consumers in Chicago grocery stores. Which type of promotion did Britannia employ?


A) Contest
B) Sweepstake
C) Sampling
D) Polybagging
E) Free premium

Correct Answer:

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