To promote a new Malibu Rum flavor, Pernod Ricard U.S.A. used a promotion called "How Do You Banana Malibu," which encouraged those of legal drinking age to submit video interpretations of the classic song, "Banana Boat," better known as "Day-O," on YouTube.com. The winner of the _____ won $25,000 in cash.

Question

Quizplus · Accepted Answer

The promotion involved submitting video interpretations, which suggests a contest. A sweepstakes would involve chance rather than skill or effort. A lottery involves randomly selecting a winner from a pool of entries without any skill or effort involved. A reward is given for a specific action or achievement, but the promotion entailed competing with others to create the best video.

To Promote a New Malibu Rum Flavor, Pernod Ricard U