Which of the following trends has most likely increased the importance of point-of-purchase (P-O-P) materials?

Question

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Self-service retailing, where customers are given the opportunity to browse and purchase products without the assistance of a salesperson, has increased the importance of P-O-P materials as they can provide valuable information to customers at the moment of purchase. With self-service, customers may not have access to sales associates who can provide additional information about the product, so P-O-P materials can help influence their purchasing decision.

Which of the Following Trends Has Most Likely Increased the Importance