Chad is a sales representative at Great Electronics, an appliance retailer. Every time Chad sells an HG appliance, he receives $1.00 from HG. HG is most likely using _____ to encourage salespeople to pitch the HG brand over other brands.

Question

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A spiff is a payment made directly to a salesperson for selling a particular product. In this case, HG is offering Chad $1.00 for each HG appliance he sells, which is a spiff. This is a common incentive used by manufacturers to encourage salespeople to promote their brand over competitors. Option A, direct promotions, refers to marketing directly to consumers, and options B, D, and E are types of trade promotions that involve offering discounts or other incentives to retailers rather than individual salespeople.

Chad Is a Sales Representative at Great Electronics, an Appliance