Question 1

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are located in which quadrant of the BCG growth-share matrix?
A)upper left quadrant
B)upper right quadrant
C)center of the four quadrants
D)lower right quadrant
E)lower left quadrant

Accepted Answer

Dogs are located in the lower right quadrant of the BCG growth-share matrix, representing low market share and low market growth.

Question 2

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as
A)dogs.
B)cash cows.
C)stars.
D)question marks.
E)hedgehogs.

Accepted Answer

SBUs with low market share and low market growth rate are considered dogs because they generate low or negative cash flows that are not enough to sustain them in the long term. They may require significant resources to maintain and are unlikely to become profitable or successful in the future.

Question 3

In the BCG growth-share matrix, SBUs found in the high growth rate-high relative market share quadrant would be called
A)cash cows.
B)question marks.
C)dogs.
D)hedgehogs.
E)stars.

Accepted Answer

SBUs found in the high growth rate-high relative market share quadrant are called "stars" in the BCG growth-share matrix. These SBUs have high market share and are growing quickly, making them a potential source of future profits for the company. However, they require a significant investment to maintain this growth, and as the market matures, they may become cash cows.

Question 4

Strategic business units with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as
A)dogs.
B)cash cows.
C)question marks.
D)stars.
E)hedgehogs.

Accepted Answer

The description given in the question pertains to the strategic business units that are referred to as "question marks" in the BCG Matrix. These units have low market share in high-growth markets and require large cash injections just to maintain their market share. As a result, they are considered to be risky investments and have an uncertain future.

Question 5

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are located in which quadrant of the BCG growth-share matrix?
A)upper left quadrant
B)upper right quadrant
C)center of the four quadrants
D)lower right quadrant
E)lower left quadrant

Accepted Answer

Cash cows are located in the lower left quadrant of the BCG growth-share matrix. They have a high market share in a low-growth market, generating more cash than they consume.

Question 6

Several years ago, Black & Decker purchased General Electric's small appliances product line. Black & Decker purchased the line because it needed the cash generated from a product line that had a dominant market share in the slow-growth small appliance industry. GE's small appliances product line is most likely a __________ for Black & Decker.
A)dog
B)cash cow
C)question mark
D)star
E)hedgehog

Accepted Answer

The fact that Black & Decker purchased the GE small appliances product line for the cash generated from a dominant market share in a slow-growth industry indicates that the product line is a cash cow for Black & Decker. A cash cow is a product or business unit that generates significant cash flow and has a high market share in a slow-growth industry.

Question 7

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having
A)high market growth rates and high relative market shares.
B)low market growth rates but high relative market shares.
C)low market growth rates and low relative market shares.
D)high market growth rates but low relative market shares.
E)medium market growth rates and medium relative market shares.

Accepted Answer

Cash cows are SBUs that have low market growth rates but high relative market shares.

Question 8

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having
A)high market growth rates and high relative market shares.
B)low market growth rates but high relative market shares.
C)low market growth rates and low relative market shares.
D)high market growth rates but low relative market shares.
E)medium market growth rates and medium relative market shares.

Accepted Answer

Dogs are SBUs that have low market growth rates and low relative market shares.

Question 9

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are located in which quadrant of the BCG growth-share matrix?
A)upper left quadrant
B)upper right quadrant
C)center of the four quadrants
D)lower right quadrant
E)lower left quadrant

Accepted Answer

Question marks are products or business units that have a low relative market share but operate in a high-growth market. Therefore, they require significant cash investments to grow their market share and potentially become stars. As a result, they are located in the upper right quadrant of the BCG growth-share matrix.

Question 10

All of the following are names the Boston Consulting Group (BCG) has given to describe the four quadrants in its growth-share matrix except
A)dogs.
B)stars.
C)question marks.
D)cash cows.
E)hedgehogs.

Accepted Answer

"Hedgehogs" is not a name used by BCG to describe the four quadrants in its growth-share matrix. The correct names are dogs, stars, question marks, and cash cows.

Question 11

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are located in which quadrant of the BCG growth-share matrix?
A)upper left quadrant
B)upper right quadrant
C)center of the four quadrants
D)lower right quadrant
E)lower left quadrant

Accepted Answer

Stars are located in the upper left quadrant of the BCG growth-share matrix, representing high market growth and high market share.

Question 12

Solarcom is a 30-year-old information technology company that owns several subsidiaries. One of its subsidiaries is Atlantix Global Systems, which is one of the leading wholesalers for refurbished computer equipment. It has a large share of an industry that is growing worldwide. According to the BCG business portfolio analysis framework, Atlantix Global would most likely be classified as a
A)dog.
B)cash cow.
C)question mark.
D)hedgehog.
E)star.

Accepted Answer

Atlantix Global is likely classified as a "star" because it has a large market share in a growing industry, which aligns with the characteristics of a "star" in the BCG matrix.

Question 13

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as
A)cash cows.
B)stars.
C)question marks.
D)dogs.
E)hedgehogs.

Accepted Answer

SBUs that have dominant shares in slow-growth markets and generate enough cash to cover the organization's overhead and invest in other SBUs are known as cash cows.

Question 14

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as
A)dogs.
B)cash cows.
C)question marks.
D)stars.
E)hedgehogs.

Accepted Answer

Stars are SBUs with a high market share in high-growth markets. They often require significant investment to sustain their growth and maintain their market position.

Question 15

While hybrid vehicles are very fuel-efficient, they are also expensive to purchase. Still, hybrid vehicles sales have a compound annual growth rate of 88.6 percent in recent years. Several years ago, the Honda Motor Co. unveiled the hybrid version of the Honda Civic. Sales of the Civic eventually surpassed those of the Toyota Prius, making it the top-selling hybrid car in the United States. For years, Honda has experienced tremendous success with its Accords; these Honda cars are the top-selling automobiles in the United States. Where would the Honda Civic (hybrid version) and the Honda Accord fall in the BCG business portfolio analysis matrix?
A)The hybrid Civic is a star; the Accord is a cash cow.
B)The hybrid Civic is a cash cow; the Accord is a star.
C)Due to the overwhelming success of Honda cars, both the Accord and the hybrid Civic are cash cows.
D)The hybrid Civic is a dog; the Accord is a cash cow.
E)The hybrid Civic is a dog; the Accord is a star.

Accepted Answer

The answer of While hybrid vehicles are very fuel-efficient, they...

Question 16

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are classified as having
A)high market growth rates and high relative market shares.
B)low market growth rates but high relative market shares.
C)low market growth rates and low relative market shares.
D)high market growth rates but low relative market shares.
E)medium market growth rates and medium relative market shares.

Accepted Answer

According to the growth-share matrix, stars are SBUs that have high market growth rates and high relative market shares. This means they generate high cash flows for the organization and also require significant investments to sustain their growth.

Question 17

In the BCG growth-share matrix, SBUs found in the high growth rate-low relative market share quadrant would be called
A)cash cows.
B)stars.
C)question marks.
D)dogs.
E)hedgehogs.

Accepted Answer

SBUs found in the high growth rate-low relative market share quadrant are called question marks because they have a high potential for growth but a low market share, making them uncertain investments.

Question 18

In the BCG growth-share matrix, SBUs found in the low growth rate-low relative market share quadrant would be called
A)cash cows.
B)stars.
C)question marks.
D)dogs.
E)hedgehogs.

Accepted Answer

SBUs in the low growth rate-low relative market share quadrant are considered as "dogs".

Question 19

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having
A)high market growth rates and high relative market shares.
B)low market growth rates but high relative market shares.
C)low market growth rates and low relative market shares.
D)high market growth rates but low relative market shares.
E)medium market growth rates and medium relative market shares.

Accepted Answer

Question marks are SBUs with high market growth rates but low relative market shares.

Question 20

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as __________ and eventually become __________.
A)dogs; question marks
B)question marks; stars
C)stars; question marks
D)stars; dogs
E)question marks; dogs

Accepted Answer

The answer of In its business portfolio analysis, an organization's...

Quiz 2: Developing Successful Organizational and Marketing Strategies

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are located in which quadrant of the BCG growth-share matrix?

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

In the BCG growth-share matrix, SBUs found in the high growth rate-high relative market share quadrant would be called

Strategic business units with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are located in which quadrant of the BCG growth-share matrix?

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are located in which quadrant of the BCG growth-share matrix?

All of the following are names the Boston Consulting Group (BCG) has given to describe the four quadrants in its growth-share matrix except

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are located in which quadrant of the BCG growth-share matrix?

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are classified as having

In the BCG growth-share matrix, SBUs found in the high growth rate-low relative market share quadrant would be called

In the BCG growth-share matrix, SBUs found in the low growth rate-low relative market share quadrant would be called

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as and eventually become .