Question 1

What are the marketing mix elements that make up a cohesive marketing program?

Accepted Answer

The answer of What are the marketing mix elements that...

Question 2

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

Accepted Answer

The answer of Identify and describe the four factors in...

Question 3

A campus service organization annually raises money through the sale of T-shirts. How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Accepted Answer

The answer of A campus service organization annually raises money...

Question 4

Identify and describe the three steps of the planning phase of the strategic marketing process.

Accepted Answer

The answer of Identify and describe the three steps of...

Question 5

Explain the steps in the evaluation phase of the strategic marketing process.

Accepted Answer

The answer of Explain the steps in the evaluation phase...

Question 6

Identify and describe the three phases of the strategic marketing process.

Accepted Answer

The answer of Identify and describe the three phases of...

Question 7

Explain what a planning gap is and what is used to close it.

Accepted Answer

The answer of Explain what a planning gap is and...

Question 8

Explain what a Gantt chart is and how it is used.

Accepted Answer

The answer of Explain what a Gantt chart is and...

Question 9

What is the difference between a marketing strategy and a marketing tactic?

Accepted Answer

The answer of What is the difference between a marketing...

Question 10

Identify and explain each of the four market-product strategies represented by each quadrant in the diversification analysis matrix.

Accepted Answer

The answer of Identify and explain each of the four...

Question 11

List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps.

Accepted Answer

The answer of List the three steps of the planning...

Question 12

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units. How is it used and what can it tell you?

Accepted Answer

The answer of The Boston Consulting Group's business portfolio analysis...

Question 13

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix. Describe this tool and the four quadrants of the matrix.

Accepted Answer

The answer of One of the most recognized approaches to...

Question 14

A campus service organization annually raises money through the sale of T-shirts. What are the major components of the marketing program it should use to increase sales? Give at least one example of each.

Accepted Answer