Question 1

What is a mission?

Accepted Answer

The answer of What is a mission?...

Question 2

Explain the concept of "linked prosperity" that was embraced by the founders of Ben & Jerry's, and describe how they set out to achieve this.

Accepted Answer

The answer of Explain the concept of "linked prosperity" that...

Question 3

Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?

Accepted Answer

The answer of Apple, a multimarket, multiproduct firm, manufactures and...

Question 4

The logistics industry has sales of $800 billion per year. If a third party logistics provider had sales of $8 billion, what would its market share be? Be sure to define market share and show your work in your answer.

Accepted Answer

The answer of The logistics industry has sales of $800...

Question 5

Describe the three strategic levels in an organization.

Accepted Answer

The answer of Describe the three strategic levels in an...

Question 6

All of the following were strategic opportunities identified in IBM's 2015 road map except

Accepted Answer

The shift from software and services to PCs and hard disk drives was not identified as a strategic opportunity in IBM's 2015 road map. The other options were all listed as strategic opportunities.

Question 7

Alex has just completed measuring the results of her firm's product performance. Her next step will be to

Accepted Answer

After measuring the product performance, the next step is to compare the results against the goals specified in the marketing plan. This will help to identify any deviations and make necessary corrective actions to achieve the desired results. A profitability analysis is also important but it may come after the comparison with the marketing plan goals. Bringing the results to the marketing auditor or proceeding regardless of deviations from original plans are not necessary or advisable at this stage.

Question 8

What are the three elements that today's visionary organization must do to be forward looking and successful within its marketing environment? What is the purpose of each of these elements?

Accepted Answer

The answer of What are the three elements that today's...

Question 9

Explain the difference between competencies and competitive advantage in an organizational setting.

Accepted Answer

The answer of Explain the difference between competencies and competitive...

Question 10

Briefly describe the five levels in a hierarchical organizational structure, including the three that are strategic in nature.

Accepted Answer

The answer of Briefly describe the five levels in a...

Question 11

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following except

Accepted Answer

IBM's "Smarter Planet" strategy focuses on using technology to improve efficiency and reduce costs in various sectors, but it does not specifically address advertising efficiency or reducing wasted coverage in advertising messages.

Question 12

IBM's business strategy to help its clients be more efficient, productive, and responsive to the data generated from the revolution in the global marketplace concerning the instrumentation and integration of the world's processes and infrastructures is referred to as

Accepted Answer

"Smarter Planet" is specifically mentioned as IBM's business strategy to address the global marketplace's data revolution and help clients be more efficient, productive, and responsive. The other choices, such as "The IBM Way" or "Big Blue," may be associated with IBM more generally but do not refer to a specific business strategy. "Reinvent Business" and "The 2015 Road Map" are not explicitly referenced in the prompt.

Question 13

What is an organization's mission? What are some elements of a well-written mission statement?

Accepted Answer

The answer of What is an organization's mission? What are...

Question 14

In 25 words or less, write a mission statement for a local community college.

Accepted Answer

The answer of In 25 words or less, write a...

Question 15

Define marketing dashboard and marketing metric and explain how these terms are related.

Accepted Answer

The answer of Define marketing dashboard and marketing metric and...

Question 16

The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?

Accepted Answer

Including a strong message in an annual report from IBM's chairman of the board and CEO is consistent with the audience that IBM is targeting with their "Smarter Planet" strategy. It is a professional and corporate message that emphasizes the company's strategy and mission. Handing out T-shirts on college campuses and providing samples of hard drives are more like promotional tactics rather than long-term strategic marketing tactics. Sponsoring the U.S. swim team and celebrity endorsement are more like sponsorship and advertising rather than part of the marketing plan for "Smarter Planet".

Question 17

Name and briefly describe the seven types of organizational goals or objectives.

Accepted Answer

The answer of Name and briefly describe the seven types...

Question 18

The American railroad industry faced a serious decline in the 20^th century. What business did rail executives believe they were in at that time? What business is a railroad company really in? Why is the difference important?

Accepted Answer

The answer of The American railroad industry faced a serious...

Question 19

What is a cross-functional team and how is it used?

Accepted Answer

The answer of What is a cross-functional team and how...

Question 20

Explain what a visionary organization is and the three questions (why, what, and how) that need to be answered to achieve success.

Accepted Answer

The answer of Explain what a visionary organization is and...

Quiz 2: Developing Successful Organizational and Marketing Strategies