Question 1

What does lifestyle mean and why is it important to marketers?

Accepted Answer

The answer of What does lifestyle mean and why is...

Question 2

All of the following are examples of Coppertone's product innovations except which?
A) sunscreen for babies
B) water-resistant sunscreen lotion
C) all-organic sunscreen
D) MyUV Alert app to provide reapplication reminders
E) continuous spray sunscreen

Accepted Answer

Coppertone has not yet introduced an all-organic sunscreen as a product innovation.

Question 3

You will be graduating soon and have been offered what you consider the job of your dreams.The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Accepted Answer

The answer of You will be graduating soon and have...

Question 4

Name the five situational influences that affect the consumer purchase decision process.

Accepted Answer

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Question 5

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the baby shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy every baby-oriented product she sees because she wishes that she too was having a baby.Identify each of the situational influences that are described in this scenario.Which situational influence was not described?

Accepted Answer

The answer of Ruth,who has no children,wants to buy a...

Question 6

For Coppertone products,form (lotion vs.spray),SPF level,and price are the most common
A) consideration set.
B) perceived risks.
C) situational influences.
D) marketing mix influences.
E) evaluative criteria.

Accepted Answer

The answer of For Coppertone products,form (lotion vs.spray),SPF level,and price...

Question 7

Psychologists point out that an individual's needs may be hierarchical; that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

Accepted Answer

The answer of Psychologists point out that an individual's needs...

Question 8

Why is learning important to marketing?

Accepted Answer

The answer of Why is learning important to marketing?...

Question 9

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

Accepted Answer

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Question 10

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Accepted Answer

The answer of How do selective perception,selective exposure,selective comprehension,and selective...

Question 11

Would you agree or disagree with the following statement?
 "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Accepted Answer

The answer of Would you agree or disagree with the...

Question 12

Explain the differences between routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Accepted Answer

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Question 13

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Accepted Answer

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Question 14

For Coppertone products,evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction are
A) dry skin and acne.
B) greasy formula and sunburn.
C) dry skin and skin infection.
D) sunburn and poor customer service.
E) poor customer service and high price.

Accepted Answer

The most likely evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction with Coppertone products are a greasy formula and sunburn. Dry skin and skin infections are less likely to result from the use of sunscreen products, and poor customer service and high prices are not product-related issues.

Question 15

Explain how attitudes are shaped by our values and beliefs.

Accepted Answer

The answer of Explain how attitudes are shaped by our...

Question 16

A major shift in the needs of consumers using Coppertone products for their skin has been from ________ to ________.
A) moisturizing; anti-aging
B) sealing; exfoliating
C) healing; maintenance
D) tanning; protection
E) simplicity; convenience

Accepted Answer

Coppertone products have always been known as sunscreens and the major shift in consumer needs has been from tanning to protection. Consumers are now more aware of the harmful effects of sun exposure and are looking for products that not only prevent tanning but also protect their skin from damage.

Question 17

In the consumer purchase decision process for Coppertone products,the problem recognition stage is typically triggered either by "going somewhere" like a vacation,beach,or pool,or through what?
A) heightened awareness of the need to protect skin regularly
B) consumer exposure to medical information from their doctors
C) participation in indoor or outdoor fitness activities
D) a desire to incorporate more natural products into one's lifestyle
E) experiencing a bad skin infection

Accepted Answer

The problem recognition stage for Coppertone products is typically triggered by going somewhere like a vacation, beach, or pool where the consumer is exposed to the direct sunlight and the need to protect their skin becomes more obvious. Additionally, heightened awareness of the need to protect skin regularly due to personal experiences such as sunburns or skin damage can also trigger problem recognition. Medical information, fitness activities, desire for natural products, or skin infections may also play a role but they are not as commonly associated triggers for Coppertone products.

Question 18

To facilitate the ________ stage in the consumer purchase decision process,Coppertone allocates a significant part of is marketing budget to make sure Coppertone products appear in any online searches about sunscreen.
A) problem recognition
B) postpurchase behavior
C) alternative evaluation
D) information search
E) purchase decision

Accepted Answer

Information search is the stage in which consumers seek information about the product or brand. Coppertone's allocation of significant part of its marketing budget to make sure its products appear in any online searches about sunscreen indicates that the company aims to facilitate this stage. This would help consumers learn about Coppertone products and make an informed decision while purchasing sunscreen.

Question 19

Define motivation and personality and how they impact marketing.

Accepted Answer

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Question 20

How might Ford Motor Co.apply the three methods of attitude change in its marketing activities?

Accepted Answer

The answer of How might Ford Motor Co.apply the three...

Quiz 4: Understanding Consumer Behavior

What does lifestyle mean and why is it important to marketers?

All of the following are examples of Coppertone's product innovations except which?

You will be graduating soon and have been offered what you consider the job of your dreams.The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Name the five situational influences that affect the consumer purchase decision process.

For Coppertone products,form (lotion vs.spray) ,SPF level,and price are the most common

Psychologists point out that an individual's needs may be hierarchical; that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

Why is learning important to marketing?

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Explain the differences between routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

For Coppertone products,evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction are

Explain how attitudes are shaped by our values and beliefs.

A major shift in the needs of consumers using Coppertone products for their skin has been from to .

In the consumer purchase decision process for Coppertone products,the problem recognition stage is typically triggered either by "going somewhere" like a vacation,beach,or pool,or through what?

To facilitate the ________ stage in the consumer purchase decision process,Coppertone allocates a significant part of is marketing budget to make sure Coppertone products appear in any online searches about sunscreen.

Define motivation and personality and how they impact marketing.

How might Ford Motor Co.apply the three methods of attitude change in its marketing activities?