Question 1

Figure 4-3 
-In Figure 4-3,column A represents which of the following in terms of consumer involvement and product knowledge?
A) consideration set
B) routine problem solving
C) limited problem solving
D) extended problem solving
E) integrated problem solving

Accepted Answer

The answer of Figure 4-3 
-In Figure 4-3,column A represents...

Question 2

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision making.
A) limited problem solving
B) extended problem solving
C) situational problem solving
D) rational problem solving
E) routine problem solving

Accepted Answer

Purchasing staples like flour and soap typically does not involve extensive evaluation or research. Consumers are already familiar with the products and may simply choose the brand they usually buy or the one that is most convenient for them. This behavior is known as routine problem solving, which involves minimal effort and deliberation.

Question 3

Between classes,many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks.Their choices are generally made quickly and with little or no effort to consider alternative product offerings.These college students are most likely involved in __________ problem-solving purchase situations.
A) limited
B) routine
C) extensive
D) intensive
E) unlimited

Accepted Answer

The situation described in the scenario suggests that the college students are making quick and habitual choices without much consideration. This aligns with a routine problem-solving purchase situation, which involves low involvement and little information search.

Question 4

NetJets is a company that offers one-sixteenth or more ownership in a jet plane for a price beginning at $325 ,000.It gives purchasers privacy,convenience,and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders.This is most likely an example of
A) a medium-involvement purchase that involves limited problem solving.
B) a high-involvement purchase that involves routine problem solving.
C) a high-involvement purchase that involves extended problem solving.
D) a low-involvement purchase that involves limited problem solving.
E) a low-involvement purchase that involves extended problem solving.

Accepted Answer

This is a high-involvement purchase as it involves a significant amount of money and requires careful consideration. It also involves extended problem solving as the purchase decision requires significant research and evaluation of options.

Question 5

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like.Lexi is engaging in
A) routine problem solving.
B) limited problem solving.
C) extended problem solving.
D) problem recognition.
E) integrated problem solving.

Accepted Answer

Lexi's process of searching for the perfect gift for her sister's college graduation has been ongoing for over a month, and she plans to spend a couple more weeks to find a gift her sister will use and like. This indicates she is engaging in extended problem solving, which involves a high level of effort and time investment to make a decision that meets the criteria of the problem.

Question 6

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?
A) routine response behavior
B) extended problem solving
C) simulated selection
D) integrated problem solving
E) limited problem solving

Accepted Answer

Limited problem solving would typically be used for blenders, a restaurant for lunch, or professional ball game tickets because these are low-risk, low-cost purchases that do not require extensive research or evaluation. Limited problem solving involves making relatively simple, straightforward decisions based on minimal information and past experience.

Question 7

Which problem solving variation would likely be used for winter coats,sheets,garden shears,or electric can openers?
A) routine response behavior
B) limited problem solving
C) extended problem solving
D) simulated selection
E) integrated problem solving

Accepted Answer

Limited problem solving is typically used for products that are not purchased frequently and require some information gathering and comparison, like winter coats or garden shears.

Question 8

Involvement refers to
A) the external influences that affect a consumer's purchase.
B) the personal, social, and economic significance of the purchase to the consumer.
C) the level of difficulty involved in making a purchase.
D) the total number of people involved in the actual exchange process.
E) the time, energy, and personal investment that will be required to use a product.

Accepted Answer

Involvement refers to the personal, social, and economic significance of the purchase to the consumer. It is the extent to which a consumer is personally involved in the purchase process and how much importance they attach to a particular product or service.

Question 9

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision,Elizabeth will engage in which of the following problem solving variations?
A) limited problem solving
B) extended problem solving
C) routine problem solving
D) alternative problem solving
E) integrated problem solving

Accepted Answer

The answer of Elizabeth has decided to purchase a new...

Question 10

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there.This is an example of
A) limited problem solving.
B) extended problem solving.
C) situational problem solving.
D) routine problem solving.
E) integrated problem solving.

Accepted Answer

Jenn's need for a key replacement is a routine problem that she has solved before by going to Home Depot. She is not engaging in extensive research or comparison shopping, indicating that this is a familiar and easily solvable problem for her.

Question 11

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of __________,may cause him or her to skip or minimize one or more stages in the purchase decision process.
A) aspiration
B) cognitive dissonance
C) motivation
D) situational influences
E) involvement

Accepted Answer

The level of involvement refers to the personal, social, and economic significance of a purchase to a consumer. This level of involvement can have an impact on the stages a consumer goes through in the purchase decision process. Depending on the level of involvement, a consumer may skip or minimize certain stages (such as information search or evaluation of alternatives) in order to make a quicker decision. Therefore, option E is the correct choice as it precisely relates to the given scenario.

Question 12

Which problem solving variation would normally be used to purchase items such as crackers or laundry detergent?
A) limited problem solving
B) extended problem solving
C) routine problem solving
D) situational problem solving
E) integrated problem solving

Accepted Answer

Routine problem solving is appropriate for purchasing items that are frequently purchased and have low involvement on the consumer's part. This type of problem solving involves minimal effort and is based on habit and convenience.

Question 13

Stephan was excited about his newly purchased laptop.It had all the features he wanted and was really fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he saw an online special for a similar computer,on sale for only $1 ,000.Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal.Stephan was most likely experiencing
A) limited problem solving.
B) cognitive dissonance.
C) selective discord.
D) product conflict.
E) product uncertainty.

Accepted Answer

Stephan is experiencing cognitive dissonance, which is the discomfort or guilt a person feels after making a purchase that conflicts with their beliefs or values. In this case, he thought he got a good deal at $1,200 but is now questioning his decision after seeing a similar product on sale for $1,000.

Question 14

Which of the following products and services is an example of a low-involvement purchase?
A) a Louis Vuitton designer handbag
B) a Trek bicycle
C) membership into a local country club
D) a vacation to Italy
E) Bounty paper towels

Accepted Answer

Bounty paper towels are a low-involvement purchase because they are typically inexpensive and do not require much research or thought before purchasing.

Question 15

High-involvement purchases typically have which of the following characteristics?
A) The item is inexpensive, widely available, or simple to use.
B) The item is inexpensive, very safe to use, or purchased with great frequency.
C) The item is expensive, new to the market, or recommended by influential personal sources.
D) The item is expensive, can have serious personal consequences, or could reflect on one's social image.
E) The item is inexpensive, new to the market, or is used for more than five years.

Accepted Answer

High-involvement purchases are typically expensive, can have serious personal consequences, or could reflect on one's social image. These are purchases that require a lot of research and consideration before making a decision. Examples of high-involvement purchases could include buying a car, a home, or expensive electronics.

Question 16

For high-involvement purchases,consumers typically do all of the following except which?
A) spend considerable time evaluating criteria for the consideration set
B) participate in word-of-mouth communication
C) evaluate a single product attribute, such as price
D) consider many brands
E) use both internal and external sources in information search

Accepted Answer

High-involvement purchases typically involve the evaluation of multiple criteria and the consideration of many brands, as well as the use of both internal and external sources of information. Consumers do not typically limit their evaluation to a single product attribute, such as price.

Question 17

In __________,consumers typically seek only a few information sources about several sellers and their brands,and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.
A) limited problem solving
B) extended problem solving
C) short-term problem solving
D) routine problem solving
E) relational problem solving

Accepted Answer

Limited problem solving is characterized by consumers seeking only a few information sources and evaluating a moderate number of attributes for each brand. This type of problem solving is used when the decision is not highly involved and the cost and/or risk involved is moderate.

Question 18

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S2 when you see an ad for it on TV.This is most likely an example of
A) indecisiveness.
B) cognitive dissonance.
C) postpurchase stress.
D) market anxiety.
E) extended problem solving.

Accepted Answer

This scenario is most likely an example of cognitive dissonance, which refers to the discomfort or doubt that arises after a person makes a decision or takes an action that conflicts with their beliefs or values. Seeing an ad for another product can trigger feelings of doubt or regret about the chosen product.

Question 19

How would consumers who purchased a new and innovative Nike LeBron XIII iD basketball shoe for $245 try to reduce any cognitive dissonance they feel?
A) limit their information search to an internal one
B) minimize problem-solving involvement
C) read ads for the new basketball shoe even after the purchase has been made
D) conceal the product purchase from others
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

Accepted Answer

Consumers may read ads for the product after purchase to reassure themselves of their decision and reduce any cognitive dissonance by confirming the positive attributes of the product.

Question 20

Danilo has decided to purchase a new video game console,not having owned one before.He calls his gamer friends for recommendations about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem solving variations?
A) limited problem solving
B) extended problem solving
C) routine problem solving
D) alternative problem solving
E) integrated problem solving

Accepted Answer

Danilo has few concerns and is only seeking a quick rundown of important aspects to consider, which suggests he is engaging in limited problem solving. This level of problem solving is appropriate for a relatively low-cost, low-risk purchase like a video game console.

Quiz 4: Understanding Consumer Behavior

Figure 4-3 -In Figure 4-3,column A represents which of the following in terms of consumer involvement and product knowledge?

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision making.

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like.Lexi is engaging in

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?

Which problem solving variation would likely be used for winter coats,sheets,garden shears,or electric can openers?

Involvement refers to

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there.This is an example of

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of __________,may cause him or her to skip or minimize one or more stages in the purchase decision process.

Which problem solving variation would normally be used to purchase items such as crackers or laundry detergent?

Which of the following products and services is an example of a low-involvement purchase?

High-involvement purchases typically have which of the following characteristics?

For high-involvement purchases,consumers typically do all of the following except which?

In __________,consumers typically seek only a few information sources about several sellers and their brands,and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S2 when you see an ad for it on TV.This is most likely an example of

How would consumers who purchased a new and innovative Nike LeBron XIII iD basketball shoe for $245 try to reduce any cognitive dissonance they feel?