Which of the following statements about the balanced scorecard approach is false?
A) It requires managers to focus on financial measures more than non-financial measures.
B) It looks at performance from the following perspectives: financial,customer,internal business,and learning and growth.
C) It helps balance short-term operating performance with long-term strategies.
D) It recognises that traditional measures of performance are often not adequate to fully assess a company's performance.

Question

Quizplus · Accepted Answer

The balanced scorecard approach requires managers to focus on both financial and non-financial measures equally, rather than giving priority to financial measures.

Which of the Following Statements About the Balanced Scorecard Approach