Question 1

Organizational groupings in which a unit is responsible for specific product offerings are referred to as __________.

Accepted Answer

Product line groupings are organizational groupings in which a unit is responsible for specific product offerings. This type of grouping allows for a focus on a particular product or group of related products, streamlining decision-making and allowing for greater efficiency and effectiveness in product development, marketing, and sales activities.

Question 2

action item list refers to an aid to implement a marketing plan that consists of four columns: (1)the task, (2)the person responsible for completing the task, (3)__________,and (4)what is to be delivered.

Accepted Answer

The fourth column of an action item list is typically reserved for specifying the deadline or date by which the task is expected to be completed. This ensures that everyone involved is clear on when each task needs to be finished. The other options listed (A, B, C, and E) are not typically included in an action item list, as they are not directly related to the task, person responsible, or deadline for completion.

Question 3

action item list refers to an aid to implement a marketing plan that consists of four columns: (1)the task, (2)__________, (3)the date to finish the task,and (4)what is to be delivered.

Accepted Answer

The missing column is the one that identifies who is responsible for completing each task. This column is crucial for ensuring accountability and making sure that everything is done on time. The other options (budget, product/service, points of difference, and promotional message) may be important components of a marketing plan, but they are not directly related to the action items list.

Question 4

positions refer to

Accepted Answer

Positions refer to managers who have the authority and responsibility to issue orders to people who report to them.

Question 5

People in __________ positions have the authority and responsibility to issue orders to people who report to them.

Accepted Answer

Line positions are directly involved in the production or delivery of a company's primary goods or services. Individuals in line positions have the authority and responsibility to issue orders to people who report to them. Staff positions are advisory and do not have direct authority over others. The executive marketing officer and program champion do not necessarily have the authority to issue orders to those who report to them, and stakeholders are outside the organization and may not have any authority over employees.

Question 6

participating in major projects in college marketing classes,effective teams can make use of a __________ to be sure that each team member does a fair amount of work and that their class projects are finished efficiently and on time.

Accepted Answer

A Gantt chart is a tool that visually displays the start and end dates of all tasks that make up a project. It also shows the dependencies between tasks, which can help team members coordinate their efforts and stay on track. By using a Gantt chart, teams can ensure that each member knows what they need to accomplish and when, resulting in a more efficient and timely completion of the project.

Question 7

action item list refers to

Accepted Answer

An action item list is an aid to implement a marketing plan that consists of four columns, typically including details such as the task, person responsible, deadline, and status.

Question 8

aid to implementing a marketing plan and consisting of four columns: (1)the task; (2)the person responsible for completing the task; (3)the date to finish the task; and (4)what is to be delivered is referred to as a(n)__________.

Accepted Answer

An action item list is a tool used to track tasks, assign responsibility, set deadlines, and specify deliverables, which matches the description given.

Question 9

Those in staff positions have the authority and responsibility to advise people in line positions

Accepted Answer

Staff positions have the authority and responsibility to advise people in line positions, but they cannot issue direct orders to them.

Question 10

is the name of the tool shown in Figure 22-7 above that is the basis for the scheduling techniques used today in marketing and production?

Accepted Answer

The tool shown in Figure 22-7 is a Gantt chart which is the basis for scheduling techniques used today in marketing and production.

Question 11

action item list refers to an aid to implement a marketing plan that consists of four columns: (1)__________, (2)the person responsible for completing the task, (3)the date to finish the task,and (4)what is to be delivered.

Accepted Answer

An action item list typically includes the tasks that need to be completed to implement a marketing plan, the person responsible for completing each task, the deadline for each task, and what needs to be delivered as a result of completing the task. The budget, product or service, points of difference, and promotional message may be included in the marketing plan, but they are not typically included in an action item list.

Question 12

Action item lists are related to __________.

Accepted Answer

Action item lists are used in project management to list and prioritize specific tasks and actions that need to be completed in order to achieve project objectives. These lists are often included in formal program schedules to help keep track of progress and ensure that all necessary actions are taken. Therefore, action item lists are related to formal program schedules.

Question 13

most senior executive responsible for a firm's marketing activities is called the __________.

Accepted Answer

The chief marketing officer (CMO) is the highest-ranking official in charge of a company's marketing efforts. The CMO is responsible for overseeing all aspects of a company's marketing strategy, including product development, advertising, and promotions. The other answer choices, such as brand manager, product manager, director of sales, and marketing director, are all important roles within a marketing department, but none of them hold the highest-ranking position.

Question 14

action item list refers to an aid to implement a marketing plan that consists of four columns: (1)the task, (2)the person responsible for completing the task, (3)the date to finish the task,and (4)__________.

Accepted Answer

The fourth column in an action item list typically outlines what is to be delivered, whether it is a product, service, or specific marketing material. While budgets and promotional messages may be included in the marketing plan, they are not typically included in an action item list. Points of difference may also be referenced within the tasks themselves, but do not usually have a separate column in the list.

Question 15

Developing a program schedule involves: (1)identifying the main tasks, (2)determining the time required to complete each task, (3)arranging the activities to meet the deadline,and (4)__________.

Accepted Answer

Developing a program schedule involves assigning people the responsibilities to complete each identified task. This is the only option that is directly related to program scheduling.

Question 16

People who have the authority and responsibility to advise people in line positions but cannot issue direct orders to them hold __________.

Accepted Answer

Staff positions are defined as providing advice and support to line positions, without the power to issue direct orders to them. On the other hand, line positions are responsible for directly impacting the organization's core functions, such as production or sales. Positions on the board of directors and stakeholder positions are not necessarily staff or line positions, as they may have a variety of responsibilities and duties. Program champion positions are not a formal organizational role.

Question 17

Managers who have the authority and responsibility to issue orders to people who report to them are referred to as __________.

Accepted Answer

Line positions are those with the authority and responsibility to issue orders to people who report to them. Executive marketing officers, staff positions, stakeholders, and program champions are different types of roles within an organization, but do not necessarily have the authority to issue orders to subordinates.

Question 18

key to all scheduling techniques is to

Accepted Answer

The key to all scheduling techniques is to distinguish tasks that must be done sequentially from those which can be done concurrently. This allows for better allocation of resources and time management, leading to a more efficient and effective schedule. Avoiding scheduling tasks that can be done concurrently or sequentially may lead to unnecessary delays or backlog. Allowing a 20 percent delay factor may account for contingencies, but it is not the key to scheduling techniques. Assigning responsibility for end results to the entire group rather than a single individual may be a good management strategy but may not directly impact scheduling techniques.

Question 19

Figure 22-7
-Which of the following tasks shown in Figure 22-7 above must be done sequentially?

Accepted Answer

Task 1 (Gather requirements) must be done before task 2 (Create design).

Question 20

Figure 22-7
-According to Figure 22-7 above,which student has the greatest number of assigned tasks?

Accepted Answer

The answer of  Figure 22-7
-According to Figure 22-7 above,which...

Quiz 22: Pulling It All Together: The Strategic Marketing Process

Organizational groupings in which a unit is responsible for specific product offerings are referred to as __________.

action item list refers to an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) __________,and (4) what is to be delivered.

action item list refers to an aid to implement a marketing plan that consists of four columns: (1) the task, (2) __________, (3) the date to finish the task,and (4) what is to be delivered.

positions refer to

People in __________ positions have the authority and responsibility to issue orders to people who report to them.

participating in major projects in college marketing classes,effective teams can make use of a __________ to be sure that each team member does a fair amount of work and that their class projects are finished efficiently and on time.

action item list refers to

aid to implementing a marketing plan and consisting of four columns: (1) the task; (2) the person responsible for completing the task; (3) the date to finish the task; and (4) what is to be delivered is referred to as a(n) __________.

Those in staff positions have the authority and responsibility to advise people in line positions

is the name of the tool shown in Figure 22-7 above that is the basis for the scheduling techniques used today in marketing and production?

action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________, (2) the person responsible for completing the task, (3) the date to finish the task,and (4) what is to be delivered.

Action item lists are related to __________.

most senior executive responsible for a firm's marketing activities is called the __________.

action item list refers to an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) the date to finish the task,and (4) __________.

Developing a program schedule involves: (1) identifying the main tasks, (2) determining the time required to complete each task, (3) arranging the activities to meet the deadline,and (4) __________.

People who have the authority and responsibility to advise people in line positions but cannot issue direct orders to them hold __________.

Managers who have the authority and responsibility to issue orders to people who report to them are referred to as __________.

key to all scheduling techniques is to

Figure 22-7 -Which of the following tasks shown in Figure 22-7 above must be done sequentially?

Figure 22-7 -According to Figure 22-7 above,which student has the greatest number of assigned tasks?