Question 1

actions taken during the implementation phase of the strategic marketing process include: (1)obtain resources, (2)design the marketing organization, (3)__________,and (4)execute the marketing program.

Accepted Answer

Developing schedules is a key action in the implementation phase to ensure that marketing activities are executed in a timely manner.

Question 2

information needed for the marketing program,Step 3 of the planning phase,includes: (1)__________ and (2)detailed plans to execute the marketing program.

Accepted Answer

The information needed for the marketing program in Step 3 of the planning phase includes detailed plans to execute the marketing program, which refers to the marketing mix actions. Therefore, choice B is the best answer. The other options, such as positioning studies, market-product grids with target segments and product groupings, projected future sales, expenses, and profits, and market potential studies, may provide valuable input for creating marketing strategies but are not directly related to executing the marketing program.

Question 3

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)__________, (2)select target markets, (3)find points of difference,and (4)position the product.

Accepted Answer

Market product focus and goal setting involve setting market and product goals, identifying target markets, finding points of difference, and positioning the product. Identifying industry trends (A) and researching customers (B) are important steps in the planning phase, but they do not specifically belong to Step 2. Developing the program's marketing mix (D) and developing the budget (E) are steps that come after market product focus and goal setting. Therefore, the best choice is C.

Question 4

actions taken during the implementation phase of the strategic marketing process include: (1)obtain resources, (2)__________, (3)develop schedules,and (4)execute the marketing program.

Accepted Answer

During the implementation phase, designing the marketing organization is crucial to ensure that the right structure and people are in place to execute the marketing strategies effectively.

Question 5

information needed in a situation (SWOT)analysis or Step 1 of the planning phase includes: (1)trends for industry and competitors and (2)__________.

Accepted Answer

Projected future sales, expenses, and profits are important to consider in a SWOT analysis or Step 1 of the planning phase as they help to assess the current and future financial health of the company. However, trends for the industry and competitors are the primary focus of a SWOT analysis and provide important context for understanding the current competitive landscape and potential opportunities or threats. Market potential studies, positioning studies, market-product grids with target segments and product groupings, and marketing mix actions are all useful components of the planning process, but may be considered in later stages of the process after the SWOT analysis has been completed.

Question 6

actions taken in the development of the marketing program,Step 3 of the planning phase,include: (1)develop the program's marketing mix actions and (2)__________.

Accepted Answer

The second action taken in the development of the marketing program is to develop the budget by estimating revenues, expenses, and profits. This is important to ensure that the program's marketing mix actions are financially feasible and aligned with the organization's overall financial goals. Therefore, the best choice for the blank is E. Choices A, B, and C are more relevant to earlier stages in the planning phase, while D is part of developing the program's positioning strategy during Step 4.

Question 7

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)set market and product goals, (2)select target markets, (3)find points of difference,and (4)__________.

Accepted Answer

Positioning the product is the final step in the market product focus and goal setting phase of the planning process.

Question 8

actions taken in a situation (SWOT)analysis or Step 1 of the planning phase include: (1)identify industry trends, (2)__________, (3)assess own company,and (4)research customers.

Accepted Answer

Analyzing competitors is a key part of a SWOT analysis, as it helps identify external threats and opportunities, which is crucial for strategic planning.

Question 9

information needed for the marketing program,Step 3 of the planning phase,includes: (1)marketing mix actions and (2)__________.

Accepted Answer

The answer of information needed for the marketing program,Step 3...

Question 10

information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1)__________, (2)market-product grids with target segments and product groupings,and (3)positioning studies.

Accepted Answer

Market potential studies are needed to understand the potential demand and opportunities in the market, which is crucial for market product focus and goal setting.

Question 11

actions taken during the implementation phase of the strategic marketing process include: (1)__________, (2)design the marketing organization, (3)develop schedules,and (4)execute the marketing program.

Accepted Answer

During the implementation phase, obtaining resources is crucial to ensure that the marketing plan can be executed effectively.

Question 12

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)set market and product goals, (2)select target markets, (3)__________,and (4)position the product.

Accepted Answer

Finding points of difference is crucial in setting market and product goals as it helps in distinguishing the product from competitors, which is essential for effective positioning and targeting.

Question 13

Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

Accepted Answer

The answer of Which of the following pieces of information...

Question 14

actions taken in a situation (SWOT)analysis or Step 1 of the planning phase include: (1)identify industry trends, (2)analyze competitors, (3)assess own company,and (4)__________.

Accepted Answer

The fourth step in a SWOT analysis or Step 1 of the planning phase is to research customers. This involves understanding the needs and preferences of customers within the industry and identifying potential target markets. By researching customers, a company can gain insights into what products and services are in demand, what features are important to consumers, and how to position their brand to attract and retain customers.

Question 15

actions taken in a situation (SWOT)analysis or Step 1 of the planning phase include: (1)__________, (2)analyze competitors, (3)assess own company,and (4)research customers.

Accepted Answer

Identifying industry trends is part of the SWOT analysis, which involves understanding external opportunities and threats, including trends that could impact the business.

Question 16

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)set market and product goals; (2)__________; (3)find points of difference; and (4)position the product.

Accepted Answer

Selecting target markets involves analyzing potential customers and segmenting them into groups based on factors such as demographics, behavior, and psychographics. This is an important step in determining where to focus marketing efforts and resources. The other options (A, C, D, and E) may also be important components in the planning process but are not directly related to Step 2 of setting market and product goals.

Question 17

Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

Accepted Answer

Marketing mix actions, also known as the 4 Ps (product, price, place, promotion), are key components of the marketing program development. They are used to create a comprehensive plan for effectively reaching the target market and achieving marketing goals. The other options may be used in other stages of the strategic marketing process, but are not directly related to the development of the marketing program.

Question 18

During the planning phase of the strategic marketing process,the marketing manager will

Accepted Answer

During the planning phase of the strategic marketing process, the marketing manager will set market and product goals. This involves analyzing market trends, identifying customer needs and wants, and determining the company's capabilities to meet those needs. Setting clear and measurable goals helps the marketing team to focus their efforts and ensure they are aligned with the overall business objectives. The other options listed may be a part of the planning phase, but they are not the primary focus.

Question 19

actions taken during the implementation phase of the strategic marketing process include: (1)obtain resources, (2)design the marketing organization, (3)develop schedules,and (4)__________.

Accepted Answer

The fourth action taken during the implementation phase of the strategic marketing process is to execute the marketing program, which involves putting the marketing plan into action, implementing marketing tactics, and monitoring progress. Therefore, the correct option is D) execute the marketing program. The other options may be part of the strategic marketing process, but they are not actions taken during the implementation phase.

Question 20

information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1)market potential studies, (2)market-product grids with target segments and product groupings,and (3)__________.

Accepted Answer

The answer of information needed in market product focus and...

Quiz 22: Pulling It All Together: The Strategic Marketing Process

actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) __________,and (4) execute the marketing program.

information needed for the marketing program,Step 3 of the planning phase,includes: (1) __________ and (2) detailed plans to execute the marketing program.

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) __________, (2) select target markets, (3) find points of difference,and (4) position the product.

actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) __________, (3) develop schedules,and (4) execute the marketing program.

information needed in a situation (SWOT) analysis or Step 1 of the planning phase includes: (1) trends for industry and competitors and (2) __________.

actions taken in the development of the marketing program,Step 3 of the planning phase,include: (1) develop the program's marketing mix actions and (2) __________.

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals, (2) select target markets, (3) find points of difference,and (4) __________.

actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends, (2) __________, (3) assess own company,and (4) research customers.

information needed for the marketing program,Step 3 of the planning phase,includes: (1) marketing mix actions and (2) __________.

information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1) __________, (2) market-product grids with target segments and product groupings,and (3) positioning studies.

actions taken during the implementation phase of the strategic marketing process include: (1) __________, (2) design the marketing organization, (3) develop schedules,and (4) execute the marketing program.

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals, (2) select target markets, (3) __________,and (4) position the product.

Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends, (2) analyze competitors, (3) assess own company,and (4) __________.

actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) __________, (2) analyze competitors, (3) assess own company,and (4) research customers.

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals; (2) __________; (3) find points of difference; and (4) position the product.

Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

During the planning phase of the strategic marketing process,the marketing manager will

actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) develop schedules,and (4) __________.

information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1) market potential studies, (2) market-product grids with target segments and product groupings,and (3) __________.