Question 1

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

Accepted Answer

The answer of Which of the following pieces of information...

Question 2

actions taken during the evaluation phase of the strategic marketing process include: (1)__________ and (2)correct negative deviations and exploit positive ones.

Accepted Answer

During the evaluation phase of the strategic marketing process, it is essential to compare the results with plans to identify any deviations from the desired outcomes. This enables marketers to take corrective action to correct negative deviations and exploit positive ones, improving the marketing program's overall effectiveness. While the other choices are relevant to the strategic marketing process, they are not specific to the evaluation phase.

Question 3

Which output report would be associated with the planning phase of the strategic marketing process?

Accepted Answer

The output report associated with the planning phase of the strategic marketing process is the marketing plan, which defines the goals with the relevant metrics and the marketing mix strategies to achieve them. Performance reviews for key personnel, action memos, corrective action memos, and sales reports using the firm's marketing metrics and dashboards are associated with other phases of the strategic marketing process.

Question 4

Which of the following output reports is used in the planning phase of the strategic marketing process?

Accepted Answer

Marketing plans that define goals are used in the planning phase of the strategic marketing process as they outline the objectives and strategies to be adopted to achieve them. Action memos and tracking reports are typically used in the implementation and control phases of the process. Corrective action memos are used when deviations from the plan occur and require corrective measures.

Question 5

information needed for the implementation phase of the strategic marketing process includes: (1)action memos with deadlines and Gantt charts; (2)organizational charts; and (3)__________.

Accepted Answer

The answer of information needed for the implementation phase of...

Question 6

output report would be associated with the planning phase of the strategic marketing process?

Accepted Answer

The output report associated with the planning phase of the strategic marketing process is the marketing plan, which outlines the company's marketing objectives, strategies, target market, and budget for the upcoming period. It is a comprehensive document that guides the company's marketing efforts and helps to align its activities with its overall business goals.

Question 7

information needed for the implementation phase of the strategic marketing process includes: (1)__________, (2)organizational charts,and (3)marketing research.

Accepted Answer

Action memos with deadlines and Gantt charts are essential for planning and tracking the implementation phase, ensuring tasks are completed on time.

Question 8

Figure 22-3
-a recent survey,responding firms reported that on average they used eight metrics to measure their innovation.Figure 22-3 above shows that among firms that use more than three different innovation metrics,they use two different kinds-output metrics and input metrics.Which of the following is an output metric?

Accepted Answer

Output metrics are focused on measuring the outcomes of innovation activities, such as revenue growth due to new products or services. A) is an input metric that measures the number of ideas or concepts in the pipeline, B) is an input metric that measures R&D spending as a percentage of sales, D) does not make sense as ROA is a financial metric for measuring profitability, and E) is an input metric that measures the number of R&D projects.

Question 9

phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the evaluation phase?

Accepted Answer

The evaluation phase focuses on analyzing the results of the implemented marketing plan and comparing them to the set goals. This phase creates corrective action memos that are triggered when results do not meet the desired goals. These memos often use the firm's marketing dashboards and metrics to identify areas for improvement. Performance reviews for key personnel (A) are typically associated with the implementation phase, while sales reports (C) and action memos (D) can be created in various phases of the process. Marketing plans (E) are typically created in the planning phase.

Question 10

information needed for the evaluation phase of the strategic marketing process includes: (1)__________ and (2)action memos to correct problems and exploit opportunities.

Accepted Answer

Tracking reports to measure results are essential for evaluating the effectiveness of a marketing strategy, allowing for adjustments and improvements.

Question 11

Which of the following pieces of information is used in the evaluation phase of the strategic marketing process?

Accepted Answer

The answer of Which of the following pieces of information...

Question 12

Which of the following output reports is used in the evaluation phase of the strategic marketing process?

Accepted Answer

Corrective action memos are used in the evaluation phase to address any deviations from the marketing plan and suggest necessary adjustments.

Question 13

Which output report is used in the implementation phase of the strategic marketing process?

Accepted Answer

The answer of Which output report is used in the...

Question 14

actions taken during the evaluation phase of the strategic marketing process include: (1)compare results with plans to identify deviations and (2)__________.

Accepted Answer

The second action taken during the evaluation phase of the strategic marketing process is to correct negative deviations and exploit positive ones. This involves analyzing the results of the marketing program and identifying areas where the company may have fallen short of its objectives. It also involves identifying areas where the company performed better than expected and taking steps to leverage those successes in future marketing efforts. By making adjustments based on the results of the evaluation, the company can improve its marketing performance and strengthen its position in the market.

Question 15

Which of the following pieces of information is used in the evaluation phase of the strategic marketing process?

Accepted Answer

The answer of Which of the following pieces of information...

Question 16

Figure 22-3
-a recent survey,responding firms reported that on average they used eight metrics to measure their innovation.Figure 22-3 above shows that among firms that use more than three different innovation metrics,they use two different kinds-output metrics and input metrics.Which of the following is an output metric?

Accepted Answer

Customer satisfaction with new products or services is an output metric because it measures the success of innovation efforts in terms of how well the resulting products or services meet customer needs and expectations. Input metrics, on the other hand, measure the resources and activities that contribute to innovation, such as R&D spending (option B) and number of R&D projects (option E). The number of ideas or concepts in the pipeline (option A) and return on assets (ROA) in the pipeline (option C) are not commonly used innovation metrics.

Question 17

phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the implementation phase?

Accepted Answer

The implementation phase involves putting the marketing plan into action by assigning tasks and responsibilities to different individuals or departments within the organization. Output reports in this phase typically include action memos that specify who is responsible for what and when it needs to be completed. Performance reviews (A) usually come at the end of the implementation phase as part of the evaluation and control phase. Corrective action memos (B) are also part of the evaluation and control phase and are triggered by comparing results with plans. Sales reports (C) may be part of the implementation phase, but they are more closely associated with the evaluation and control phase where they are used to measure the effectiveness of the marketing plan. Marketing plans (E) are typically created in the planning phase and refined in the implementation phase but are not a unique output of this phase.

Question 18

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

Accepted Answer

The answer of Which of the following pieces of information...

Question 19

information needed for the implementation phase of the strategic marketing process includes: (1)action memos with deadlines and Gantt charts; (2)__________; and (3)marketing research.

Accepted Answer

The answer of information needed for the implementation phase of...

Question 20

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

Accepted Answer

Gantt charts are used in the implementation phase to schedule and manage the timeline of marketing activities and tasks.

Quiz 22: Pulling It All Together: The Strategic Marketing Process

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) correct negative deviations and exploit positive ones.

Which output report would be associated with the planning phase of the strategic marketing process?

Which of the following output reports is used in the planning phase of the strategic marketing process?

information needed for the implementation phase of the strategic marketing process includes: (1) action memos with deadlines and Gantt charts; (2) organizational charts; and (3) __________.

output report would be associated with the planning phase of the strategic marketing process?

information needed for the implementation phase of the strategic marketing process includes: (1) __________, (2) organizational charts,and (3) marketing research.

phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the evaluation phase?

information needed for the evaluation phase of the strategic marketing process includes: (1) __________ and (2) action memos to correct problems and exploit opportunities.

Which of the following pieces of information is used in the evaluation phase of the strategic marketing process?

Which of the following output reports is used in the evaluation phase of the strategic marketing process?

Which output report is used in the implementation phase of the strategic marketing process?

actions taken during the evaluation phase of the strategic marketing process include: (1) compare results with plans to identify deviations and (2) __________.

Which of the following pieces of information is used in the evaluation phase of the strategic marketing process?

phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the implementation phase?

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

information needed for the implementation phase of the strategic marketing process includes: (1) action memos with deadlines and Gantt charts; (2) __________; and (3) marketing research.

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?