Which of the following statements about marketing departments is most accurate?
A) The marketing department should work with people solely within its own department.
B) The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
C) The marketing department is responsible for only the 4Ps.
D) The marketing department is responsible for market research, supervision of product development, and product promotion.
E) The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

Question

Quizplus · Accepted Answer

The marketing department cannot work independently and should collaborate with other departments and employees to provide customer satisfaction. This includes market research, product development, and promotion, as well as working with finance, operations, and other departments to ensure customer satisfaction and the overall success of the organization. The marketing department should also be able to suggest where a firm should invest its money based on its knowledge of the market and environmental forces, but this is not their only responsibility. Therefore, option B is not the most accurate statement. Option C is incorrect because the marketing department is responsible for more than just the 4Ps of marketing.

Which of the Following Statements About Marketing Departments Is Most