first objective in marketing is to discover consumer __________.
A) diversity of opinion to create advertising messages
B) income to determine the ability to pay
C) lifetime value
D) characteristics to segment markets
E) needs to identify reasons for buying

Question

Quizplus · Accepted Answer

The first objective in marketing is to discover consumer needs, as this helps in identifying the reasons for buying and enables businesses to tailor their products and marketing strategies to better serve those needs. The other options (A, B, C, and D) are all important factors to consider in marketing, but they are not the primary objective.

First Objective in Marketing Is to Discover Consumer __________