avoid new-product failure,new-product expert Robert M.McMath suggests
A) implementing a regional rather than a nationwide rollout of the product.
B) building a hierarchical organizational structure so that more people can spot product problems.
C) a focus on customer benefits and to learn from the past.
D) "doing what it takes" by spending as much as possible on new product marketing program development and execution because in the end, "success comes to those who can outspend its competition."
E) releasing several different prototypes at the same time to see which one is most successful.

Question

Quizplus · Accepted Answer

Focusing on customer benefits and learning from past failures is key to avoiding new-product failure. Building a hierarchical organizational structure may lead to bureaucracy and slow decision-making, while spending more on marketing does not necessarily guarantee success. Releasing several different prototypes at the same time can also confuse customers and dilute the brand message.

Avoid New-Product Failure,new-Product Expert Robert M.McMath Suggests