Marketing discovers consumer needs by
A) implementing a marketing program.
B) conducting extensive marketing research.
C) balancing the marketing mix elements-the 4 Ps of the marketing program.
D) advertising to diverse groups of prospective buyers.
E) copying the products and services of its competitors.

Question

Quizplus · Accepted Answer

Marketing research is the systematic process of identifying consumer wants and needs through various research methods such as surveys, focus groups, and data analysis. It helps marketers understand consumer preferences, behavior, and industry trends, and develop marketing strategies that fulfill those needs. Therefore, conducting extensive marketing research is the best option for discovering consumer needs.

Marketing Discovers Consumer Needs by