Arizona Biltmore in Phoenix is next to the Biltmore Fashion Park,a large shopping mall located less than a mile away.The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states.Which of the following would MOST LIKELY help The Arizona Biltmore communicate with potential convention attendees?
A) Place an ad in the in-flight magazines of all the major airlines targeting business/first class flyers.
B) Send a mass mailing to all the local businesses.
C) Set up information kiosks at several locations within the Biltmore Fashion Park.
D) Offer free made-to-order breakfasts for guests staying at the hotel on business.
E) Offer special discount rates to guests coming from the East Coast.

Question

Quizplus · Accepted Answer

Placing an ad in in-flight magazines targeting business/first class flyers is likely to reach the hotel's target audience: convention-goers. This would provide them with information about the hotel's proximity to the shopping center, as well as its other amenities, and may encourage them to choose to stay at the Arizona Biltmore. Sending a mass mailing to local businesses or offering special discount rates to guests coming from the East Coast may not necessarily reach the intended audience or be effective in promoting the hotel's proximity to the shopping center. Setting up information kiosks at the shopping center may be useful, but the hotel may need to invest a lot of resources and time to set it up, and it may not reach as wide an audience as placing an ad in in-flight magazines. Offering free made-to-order breakfasts is a nice touch, but it may not be the deciding factor for convention-goers when choosing a hotel.

Arizona Biltmore in Phoenix Is Next to the Biltmore Fashion